跨境電商實用英語

Unit 1 Overview of Cross-border E-commerce
Chapter 1 Concept and Characteristics of Cross - border E-commerce
Chapter 2 The Significance of Cross-border E-commerce
Chapter 3 Cross - border E-commerce Development in China
Chapter 4 Customer Service of Cross - border E-commerce

Unit 2 Introduction to Main Cross-border E-commerce Platforms
Chapter 1 Alibaba.com
Chapter 2 AliExpress
Chapter 3 Amazon Platform（B2B）
Chapter 4 Amazon Platform (B2C)
Chapter 5 DHgate
Chapter 6 E-commerce Platforms in Different Countries

Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter 1 Store Description
Chapter 2 Title Description
Chapter 3 Product Description
Chapter 4 Platform-inside Marketing
Chapter 5 SNS Marketing
Chapter 6 SEO/SEM

Unit 4 On-sale Services of Cross-border E-commerce
Chapter 1 Product Information Inquiry
Chapter 2 Payment
Chapter 3 Price Negotiation
Chapter 4 Product packaging
Chapter 5 Shipment and Delivery

Unit 5 After-sales Services of Cross-border E-commerce
Chapter 1 Disputes and Complaints
Chapter 2 Comments on Product/Service
Chapter 3 Customer Maintenance
Chapter 4 Consumer Habits and Characteristics of Major Countries (I)
Chapter 5 Consumer Habits and Characteristics of Major Countries (II)

Appendices
Appendix I Products Catalogues
商品分類名稱中英文對照
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國家介紹

參考文獻