Coffee for Dummies

Major Cohen is a coffee lover who has enjoyed a dream realized. A teacher of photography and film at the high school level for 20 years, he grew up in a time when coffee went from a poor quality, inexpensive commodity to a ubiquitous and often delicious inexpensive luxury. His second career brought his passion for teaching and passion for coffee into alignment and he worked as a coffee educator for more than 25 years for Starbucks. His work for Starbucks began in 1995 when, as a Barista, he leveraged his passion and curiosity for coffee and business and after 8 years in operations in 5 roles was invited to move to the Seattle headquarters and join the coffee team. In the next 17 years he had the opportunity to be part of some of Starbucks most innovative efforts, and during his final 7 years traveled extensively in Asia as a coffee educator and brand ambassador. Although recently retired from Starbucks, Major is continuing his involvement with education in his role as an Authorized Specialty Coffee Association Trainer, AST.