Larry Carlat launched Rollingstone.com and was its editor-in-chief for more than 10 years. He has also managed digital platforms for Men’s Health, PBS and Sony Music. He was editor-in-chief of Purple Clover, an entertainment site aimed at a 50+ audience, and is widely considered a social media expert, having grown the site’s Facebook audience from zero to 8 million in less than five years. He has written for The New York Times Magazine, Esquire, GQ, Men’s Journal, Men’s Health and Slam. More recently, he launched an Extraordinary Parents website, featuring moving stories written by parents who have lost a child. Carlat lives in Marina Del Rey, California, where he is an editor at WebMD. He is also a volunteer group leader for bereaved parents at Our House Grief Support Center in Los Angeles.