Vintage Rolex Limited Edition (the Lilac Edition): The Largest Collection in the World

For over a century, Rolex has reigned as the ultimate symbol of luxury and prestige. More than a timepiece; a Rolex represents power, sophistication, and a rite of passage.

The Vintage Watch Company is the only store of its kind in the world, with a devoted client base of devoted Rolex aficionados, from royalty to sporting legends to stars of the silver screen. Father and son John and David Silver have been carefully cataloguing and amassing one of the largest pictorial records of vintage Rolex watches in the world.

This new and updated edition of Vintage Rolex, with an extra 48 sumptuous pages of fabulous pieces, is published to celebrate the company’s 30th anniversary in 2025 and contains a unique collection of vintage Rolex watches that have passed through the store in this time.

This limited edition features the rare Stella colour dial in Lilac on the cover - there are two other limited edition colourways, making three limited editions to celebrate each of the three decades the company has been in business. These books are an essential addition to the watch aficionado’s library.

This edition includes over 2,000 meticulously documented timepieces, spanning early Rolex pocket watches to the revolutionary wristwatches. Featuring classics like the James Bond Submariner, the GMT-Master made for Pan Am pilots, and the Explorer famously worn on the 1953 Everest Expedition, this collection takes you on a captivating journey through Rolex’s extraordinary history. Explore rare pieces such as jewel-encrusted Crown Collections, vintage Officers’ Pocket Watches, and the sought-after ’tropical’ dials, celebrated for their unique sun-faded patina. Or discover the stories behind historic collaboration between Rolex and Tiffany, a co-branding partnership that shaped luxury design history.

Whether you’re a passionate Rolex collector or a lover of luxury, this book is the definitive celebration of an unparalleled brand. Own a piece of history and immerse yourself in the story of Rolex, the world’s most collected watch.

The Vintage Watch Company, owned by father and son duo, John and David Silver, was established in 1995 and is now based in London’s historic Burlington Arcade. It is dedicated to showcasing Vintage Rolex wristwatches from c1910-c2006. Their unparalleled collection carries over 2000 pieces and is the largest collection of Vintage Rolex watches on display in the world. The shop is now a destination for watch collectors and discerning shoppers from around the world.