Magazine B 第85期 ASTIER de VILLATTE

Astier de Villatte, started by Ivan Pericoli and Benoît Astier de Villatte in Paris, produces an eclectic collection of candles, incense, stationery products, and other artisanal items in the brand’s signature style since 1996. Just as the Astier de Villatte white ceramics are valued as phenomenal art pieces handcrafted by skilled artisans, the scented products have also become emblematic of the brand, creating a unique sensory experience of travel through smell. Like using a historical Linotype machine to print materials, they are dedicated to creating beautiful objects and reviving the functionality of forgotten relics from the past.

這本”B”(Brand Documentary Magazine) 旨在介紹全球值得為讀者推薦的品牌故事。這些優良品牌是根據該品牌的經營哲理、美感傳遞、價值定位與實用性等四個評鑑向量所決定的。”B”樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。具體認知該公司之所以存在，是不斷地朝向全公司所認同的理想版圖前進，為人群謀求最大的福祉。他山之石可以攻錯，藉由各個不同領域優質企業的成功故事，讓讀者能夠深入思考如何實踐理念的具體過程。