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Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more
This interdisciplinary volume explores and engages the key thinkers and ideas of the Austrian School of political econom......more
The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book ......more
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incent......more
Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance a......more
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The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and ......more
From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how f......more
The new business book, Out Care the Competition introduces an easy to understand and apply model for companies of any si......more
Transcend Networking Brad Englert has written Spheres of Influence: How to Create and Nurture Authentic Business Relatio......more
Understand the Keys to Client Acquisition and Lasting Relationships #1 New Release in Marketing and Consumer Behavior, a......more
Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Econom......more
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more
’Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence.’ is a comprehensive boo......more
Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Sahar......more
THE SECRET TO SHIFTING AUDIENCE BEHAVIORS IS WAITING TO BE UNLOCKED Every marketing and branding leader, whether strateg......more
In "42 Rules for Planning AI in Your Contact Center," author Geoffrey Best takes you on a transformative journey to prep......more
About the Book A BOOK ABOUT HOW WE CAN LEARN FROM OUR ENCOUNTERS WITH CUSTOMERS AND CLIENTS, AND ACCELERATE OUR SUCCESS ......more
Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Sahar......more
All the bars, taverns, and pubs described in this book are open for business serving alcohol and food on a daily basis. ......more
"An understanding of psychology--specifically the psychology behind how users behave and interact with digital interface......more
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engage......more
Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be u......more
This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectati......more
Gambling captures as nothing else the drama of the "long eighteenth century" between the age of religious wars and the a......more
It is now widely recognized that the emotional dimension of products and services is a critical success factor in many s......more
The demands on companies are changing rapidly due to digitalization. Today’s customers want to be served conveniently, d......more
If you’re looking at this book, it’s likely that you sense the seismic shifts happening in our society. Service industri......more
Since 1982, Research Alert Newsletter has been the definitive biweekly source for research on consumer spending, behavio......more
"Macroeconomics in the 21st Century" by Dr. Amon Bietritnau provides a comprehensive overview of macroeconomics, coverin......more
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical......more
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical......more
Sales Isn’t a Rat Race...It’s a Treasure Hunt. The question is...how do you get to the treasure? With over thirty years ......more
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities of......more
This book isn’t just a reflection on the overwhelming choices of our era-it’s a strategic guide to turning those choices......more
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applic......more
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applic......more
The success of private sector companies as well as public sector organizations is positively correlated with the level o......more
Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find ......more
The success of private sector companies as well as public sector organizations is positively correlated with the level o......more
The Creative Tourist brings together four broad areas of academic scholarship: creative tourism, sociology, well-being a......more
"Macroeconomics in the 21st Century" by Dr. Amon Bietritnau provides a comprehensive overview of macroeconomics, coverin......more
What if you could fill your business with dream clients who are already hardwired to want your products and services? Ta......more
A new way to revolutionize your video marketing from two-time Emmy nominated Tom Langan. Video is the single most powerf......more
Are you tired of working long hours and barely making ends meet as a waiter in the service industry? Do you dream of fin......more
Dedicated to our ’Clients’, who may choose, at times, to be our ’Customers’ As you dip into ’SERVE!’ you might notice we......more
Marketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy. This revised edition of the book Publisher’s Week......more
Expanding our knowledge of civility is a valuable contribution to the benefit of humanity (Olson et al., 2018). Crucial ......more
The world that our forefathers knew no longer exists, and the world in which most of us grew up is no longer here either......more
Revive the Heart of Business: Cherished Lessons from the Aisles of Tradition Step through the quaint bell-clad door of m......more
Effective leadership is a commitment to interaction and connection with people, some of whom are difficult to deal with ......more
This book explores how customer service can become the singular competitive differentiator for organizations in the digi......more
This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge......more
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic a......more
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the ......more
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, wit......more
Informational real estate database technology affects the way real estate managers engage with their target audience. Re......more
Increase marketing impact with the right advertising Introduces a novel measurement and analysis tool based on neuroscie......more
"In Marketing 6.0, the celebrated promoter of the "Four P’s of Marketing," Philip Kotler, explains how marketers can use......more
Transform Society, One Citizen at a Time Can ordinary individuals redefine societal structures and narratives? Jon Alexa......more
The Hospitality Mentality enhances the guest experience and creates raving fans-and return guests!...more
We’re told you can lead a horse to water, but you can’t make it drink. But what if this is not true? Having spent the pa......more
Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact ......more
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- This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies i......more
This book assumes an "everyday life" perspective towards masking in public spaces in the UK during the Covid-19 pandemic......more
In today’s rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their un......more
Transform Your Summer Camp Marketing with a Proven System Discover the ultimate guide to effectively marketing your summ......more
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modelin......more
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more
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This collection reviews the wealth of research in understanding consumer food-purchasing behaviour and what this means f......more
In today’s rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in ......more
As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous cha......more
In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable prod......more
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing real......more
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing real......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read BREAKING TWITTER takes r......more
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emer......more
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emer......more
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The Essence of Advertising In this preface, we emphasize that advertising is not merely about conjuring up captivating i......more
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Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, D......more
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, D......more
In the intricate dance between media, advertising, and consumer behavior, a profound and symbiotic relationship emerges.......more
"The Psychology of Ads: Influencing Consumers" offers an intriguing journey into the intricate and captivating realm of ......more
In ’Complaints to Cheers, Feedback to Gold: Mastering Complaints Management, ’ you’ll embark on a journey to unlock the ......more
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, co......more
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