Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to......more

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate......more

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We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

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"An immense scholarly feat."-New Yorker * "[A] scorching indictment of free market fundamentalism . . . and how we can c......more

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more

Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so att......more

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them......more

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them......more

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Man......more

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan f......more

Any organization can win more customers and increase sales if they learn to be more strategic with their customer servic......more

With emerging technology transforming customer expectations, it’s important to keep a laser focus on the experience comp......more

In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste--in te......more

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand code......more

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Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can cons......more

To be American is to hoard, to collect. But what if that wasn’t a bad thing? Emily Mester’s American Bulk asks readers t......more

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Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread colla......more

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketin......more

This book offers a comprehensive exploration of the powerful intersection between behavior science and performance impro......more

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more

In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative. Consumers w......more

We live in a consumer society. Household spending accounts for a bigger share of the country’s total economic output tha......more

The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene argues that the stability of pos......more

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This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and......more

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and......more

Diving into the evolution of Customer Experience, this text offers an insightful exploration of the paradigm shift from ......more

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In today’s dynamic business landscape, organizations across sectors face the challenge of navigating high-conflict custo......more

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more

This book covers the intersection of behavior analysis and management, including a comprehensive examination of differen......more

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly u......more

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

Small business owners possess a unique advantage, one that Scott Grates has honed to perfection. Forget trying to emulat......more

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of ......more

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that’s n......more

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

THIS LANDMARK WORK of cultural synthesis clearly debates fundamental historical issues of morality, government, autonomy......more

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be......more

- Concrete and workable model for companies in the transformational economy - Helps companies improve their customer cen......more

Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more

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Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation.......more

In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to ......more

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This book analyzes consumption patterns in Asian countries that are at different stages of economic development and high......more

It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, ......more

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employm......more

This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and ......more

Transform your business with this essential guide, designed specifically for entrepreneurs, business owners, and markete......more

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Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will b......more

Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits......more

This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters autho......more

In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely......more

Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an......more

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in ......more

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and......more

India is already the world’s fifth-largest economy. Unlike most markets of its size, India is, and for a long time will ......more

Are you struggling to keep your customers engaged after the initial sale? This international bestseller is your essentia......more