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Successful sellers don’t pitch their product; they help buyers make purchase decisions. In an age of rapid change, B2B p......more
Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restauran......more
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Marketers are operating in an increasingly competitive environment, so it’s more important than ever to know all the tip......more
Marketers are operating in an increasingly competitive environment, so it’s more important than ever to know all the tip......more
Taking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practic......more
Taking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practic......more
Today’s design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to......more
A feminist romp through pop culture that illuminates how women impact and shape the economy. Taylor Swift and Beyoncé ar......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
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If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more
A powerful and original new take on business strategy--with the customer at the center of it--designed to generate endur......more
The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to maste......more
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
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This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the l......more
In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more
Discover how to maximise customer retention, recurring revenue and growth, build a productive and balanced team and exce......more
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that......more
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that......more
Advancing the conversation on cultural intermediation by adding the much overlooked reality of racism, this edited colle......more
Advancing the conversation on cultural intermediation by adding the much overlooked reality of racism, this edited colle......more
Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated......more
Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market......more
Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products. ......more
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmen......more
Vocabulary for Sustainable Consumption and Lifestyles: a Language for our Common Future curates a shared vocabulary of c......more
Vocabulary for Sustainable Consumption and Lifestyles: a Language for our Common Future curates a shared vocabulary of c......more
BEHAVIORAL SCIENCE LESSONS FROM THE BEST All marketers aim to learn from the best. But how do you identify the tactics r......more
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the rele......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and mult......more
In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a t......more
A leading psychologist and philosopher challenge the shortcomings of rational choice theory--and propose a new framework......more
What do you do when a simple sinus infection lasts for three years? For Amy Graves, it marked the beginning of a journey......more
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedo......more
When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--wel......more
Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant’s Guide to the PR a......more
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While the hotel and short term rental sectors are growing, there is a technology divide between operators using technolo......more
While the hotel and short term rental sectors are growing, there is a technology divide between operators using technolo......more
This open access book explores the history of how banks and banking services have become part of everyday life. Taking w......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
Are marketers, the proponent for continuous economic growth, the ultimate climate criminals? So far, their job has been ......more
Who is the most important employee in a company? The CEO? The CFO? No. The most important employee is the customer servi......more
"Everything for the people, everything according to the people!" --Kim Jong Un Under Kim Jong Un, North Korea has undert......more
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The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leadin......more
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leadin......more
How can immersive virtual environments reshape the way Generation Z shops? Discover how virtual stores in the metaverse ......more
This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by dec......more
Burnout and turnover are at an all-time high. Hospitality pioneer Taylor Scott proves a spirit of generosity is the key ......more
Consumer trust-it’s the holy grail for every corporation in today’s cybersecurity-focused world. As a C-suite executive,......more
Consumer trust-it’s the holy grail for every corporation in today’s cybersecurity-focused world. As a C-suite executive,......more
Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over sma......more
Handbook of Operant Behavioral Economics: Demand, Discounting, Methods, and Applications delves into the rapidly evolvin......more
THIS LANDMARK WORK of cultural synthesis clearly debates fundamental historical issues of morality, government, autonomy......more
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have ......more
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection.......more
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by ma......more
Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive und......more
AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offl......more
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offl......more
By attracting young people, travel brands and destinations can create a lifetime of value, with young people often stayi......more
By attracting young people, travel brands and destinations can create a lifetime of value, with young people often stayi......more
This concise yet comprehensive guide shows developers and architects how to tackle data integration challenges with Mule......more
1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, age......more
Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more
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