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共有2151本

Foundations of Corporate Heritage

Foundations of Corporate Heritage

  • ，Ingram，出版日期：2024-01-02

...more

Time and Culture in Consumer Behaviour: Framing the Future

Time and Culture in Consumer Behaviour: Framing the Future

The possible future effects of human behaviour are an important part of how we generate meaning about that behaviour. Th......more

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

...more

The Clubhouse Creator

The Clubhouse Creator

...more

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition): Perfecting the Art of Customer Service

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition): Perfecting the Art of Customer Service

...more

The Magic of the Marketplace: The True History of a False Idea

The Magic of the Marketplace: The True History of a False Idea

...more

Ethics of Influence as Behavioural Applied Ethics

Ethics of Influence as Behavioural Applied Ethics

...more

The Jolt Effect: How High Performers Overcome Customer Indecision

The Jolt Effect: How High Performers Overcome Customer Indecision

...more

Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

...more

Using Behavioral Science in Marketing: Understand Your Customers to Drive Action and Loyalty

Using Behavioral Science in Marketing: Understand Your Customers to Drive Action and Loyalty

...more

Using Behavioral Science in Marketing: Understand Your Customers to Drive Action and Loyalty

Using Behavioral Science in Marketing: Understand Your Customers to Drive Action and Loyalty

...more

How Brands Innovate: The Principles of Cultural Strategy

How Brands Innovate: The Principles of Cultural Strategy

...more

Material Literacy in Eighteenth-Century Britain: A Nation of Makers

Material Literacy in Eighteenth-Century Britain: A Nation of Makers

  • ，Ingram，出版日期：2022-07-28

...more

Storytelling in Virtual Worlds: How to Reach Consumers in the High-Growth Gaming and Esports Market

Storytelling in Virtual Worlds: How to Reach Consumers in the High-Growth Gaming and Esports Market

...more

The Things We Love: How Our Passions Connect Us and Make Us Who We Are

The Things We Love: How Our Passions Connect Us and Make Us Who We Are

...more

Customer Needs and Strategic Management: Left-Right Circles Analysis

Customer Needs and Strategic Management: Left-Right Circles Analysis

...more

Going Public: How a Small Group of Silicon Valley Rebels Loosened Wall Street’’s Grip on the IPO and Sparked a Revolution

Going Public: How a Small Group of Silicon Valley Rebels Loosened Wall Street’’s Grip on the IPO and Sparked a Revolution

...more

Think Big: Take Small Steps and Build the Future You Want

Think Big: Take Small Steps and Build the Future You Want

...more

Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Develop a Successful Brand

Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Develop a Successful Brand

...more

Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Develop a Successful Brand

Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Develop a Successful Brand

...more

Implementing and Managing Collaborative Relationships: A Practical Guide for Managers

Implementing and Managing Collaborative Relationships: A Practical Guide for Managers

...more

Implementing and Managing Collaborative Relationships: A Practical Guide for Managers

Implementing and Managing Collaborative Relationships: A Practical Guide for Managers

...more

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

  • ，Ingram，出版日期：2022-06-15

...more

What to Ask: How to Learn What Customers Need But Dont Tell You

What to Ask: How to Learn What Customers Need But Dont Tell You

...more

The Frictionless Organization: How to Deliver Great Customer Experiences with Less Effort

The Frictionless Organization: How to Deliver Great Customer Experiences with Less Effort

...more

The Relationship Engine: Connecting with the People Who Power Your Business

The Relationship Engine: Connecting with the People Who Power Your Business

...more

Inflation Nightmare: How to Protect Your Money in the Coming Crash

Inflation Nightmare: How to Protect Your Money in the Coming Crash

...more

Contemporary Tourist Behaviour: Yourself and Others as Tourists

Contemporary Tourist Behaviour: Yourself and Others as Tourists

...more

The Antisocial Network: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees

The Antisocial Network: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees

...more

Stealing Genius: The Seven Levels of Adaptive Innovation

Stealing Genius: The Seven Levels of Adaptive Innovation

...more

Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition

Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition

...more

The Come Back Culture: 10 Business Practices That Create Lifelong Customers

The Come Back Culture: 10 Business Practices That Create Lifelong Customers

...more

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

...more

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

...more

The Revelation Conversation: Inspire Greater Employee Engagement by Connecting to Purpose

The Revelation Conversation: Inspire Greater Employee Engagement by Connecting to Purpose

...more

Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

...more

Palm Oil, 5: The Grease of Empire

Palm Oil, 5: The Grease of Empire

...more

Branding for Professionals: How to Implement a Proven and Effective Brand-Building Process

Branding for Professionals: How to Implement a Proven and Effective Brand-Building Process

...more

Branding for Professionals: How to Implement a Proven and Effective Brand-Building Process

Branding for Professionals: How to Implement a Proven and Effective Brand-Building Process

...more

Foundations of Family Resource Management

Foundations of Family Resource Management

...more

Binge Times: Inside Hollywood’’s Furious Billion-Dollar Battle to Take Down Netflix

Binge Times: Inside Hollywood’’s Furious Billion-Dollar Battle to Take Down Netflix

...more

Customer Education

Customer Education

...more

Customer Relationship Imprinting: The Six Elements That Ensure Exceptional Service Without Exception

Customer Relationship Imprinting: The Six Elements That Ensure Exceptional Service Without Exception

...more

Going Public Lib/E: How a Small Group of Silicon Valley Rebels Loosened Wall Street’’s Grip on the IPO and Sparked a Revolution

Going Public Lib/E: How a Small Group of Silicon Valley Rebels Loosened Wall Street’’s Grip on the IPO and Sparked a Revolution

...more

Going Public: How a Small Group of Silicon Valley Rebels Loosened Wall Street’’s Grip on the IPO and Sparked a Revolution

Going Public: How a Small Group of Silicon Valley Rebels Loosened Wall Street’’s Grip on the IPO and Sparked a Revolution

...more

Hyperconsumption: Corporate Marketing vs. the Planet

Hyperconsumption: Corporate Marketing vs. the Planet

...more

Hyperconsumption: Corporate Marketing vs. the Planet

Hyperconsumption: Corporate Marketing vs. the Planet

...more

The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success

The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success

...more

User Experience Design: A Practical Playbook for Business Growth

User Experience Design: A Practical Playbook for Business Growth

...more

The Business of Liberty: Freedom and Information in Ethics, Politics, and Law

The Business of Liberty: Freedom and Information in Ethics, Politics, and Law

...more

Citizens: How to Break Open Our World and Unleash the Power of Everyone

Citizens: How to Break Open Our World and Unleash the Power of Everyone

...more

The Power of Why: Breaking Out in a Competitive Marketplace

The Power of Why: Breaking Out in a Competitive Marketplace

...more

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

...more

Consumer Behavior

Consumer Behavior

  • ，Ingram，出版日期：2022-03-08

...more

Consumer Economics

Consumer Economics

  • ，Ingram，出版日期：2022-03-08

...more

The Book of Progress: How to Deliver an Excellent Customer Experience That Guarantees Success

The Book of Progress: How to Deliver an Excellent Customer Experience That Guarantees Success

...more

Customer Relationship Management: A Strategic Approach

Customer Relationship Management: A Strategic Approach

  • ，Ingram，出版日期：2022-03-01

...more

Key Account Management Excellence in Pharma & Medtech

Key Account Management Excellence in Pharma & Medtech

  • ，Ingram，出版日期：2022-02-28

...more

Key Account Management Excellence in Pharma & Medtech

Key Account Management Excellence in Pharma & Medtech

  • ，Ingram，出版日期：2022-02-28

...more

The Routledge Companion to Marketing and Feminism

The Routledge Companion to Marketing and Feminism

  • ，Ingram，出版日期：2022-02-25

...more

Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

...more

How to Sell Without Selling Out: A Guide to Success on Your Own Terms

How to Sell Without Selling Out: A Guide to Success on Your Own Terms

...more

Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

...more

Converted: The Data-Driven Way to Win Customers’’ Hearts

Converted: The Data-Driven Way to Win Customers’’ Hearts

...more

Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

...more

Understanding Consumer Behavior

Understanding Consumer Behavior

  • ，Ingram，出版日期：2022-02-22

...more

Creating Superfans: A Five-Step System for Multiplying Reputation, Referrals & Revenue

Creating Superfans: A Five-Step System for Multiplying Reputation, Referrals & Revenue

...more

User Tested: How the World’’s Top Companies Use Human Insight to Create Great Experiences

User Tested: How the World’’s Top Companies Use Human Insight to Create Great Experiences

...more

The Choreography of Customer Service: High Touch Service in a Touch Free World

The Choreography of Customer Service: High Touch Service in a Touch Free World

...more

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

...more

Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

...more

The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Succeed

The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Succeed

...more

Empathy in Action

Empathy in Action

...more

Reason and Less: Pursuing Food, Sex, and Politics

Reason and Less: Pursuing Food, Sex, and Politics

...more

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

...more

The Metail Economy: 6 Ways to Transform Your Business to Leverage Evolving Me-Centric Consumer Behavior

The Metail Economy: 6 Ways to Transform Your Business to Leverage Evolving Me-Centric Consumer Behavior

...more

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

...more

Managing the Marketplace: Reinventing Shopping Centres in Post-War Australia

Managing the Marketplace: Reinventing Shopping Centres in Post-War Australia

...more

Wine Markets: Genres and Identities

Wine Markets: Genres and Identities

...more

Wine Markets: Genres and Identities

Wine Markets: Genres and Identities

...more

The Data Detective: Ten Easy Rules to Make Sense of Statistics

The Data Detective: Ten Easy Rules to Make Sense of Statistics

...more

Meaningful Measurement of the Customer Experience

Meaningful Measurement of the Customer Experience

...more

Institutions Inc.

Institutions Inc.

  • ，Ingram，出版日期：2022-01-27

Institutions Incorporated draws together aspects of human and organizational corporeality and links them to institutions......more

Luxury the Chinese Way: The Emergence of a New Competitive Scenario

Luxury the Chinese Way: The Emergence of a New Competitive Scenario

China s love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese......more

Unravelling Travelling: Uncovering Tourist Emotions Through Autoethnography

Unravelling Travelling: Uncovering Tourist Emotions Through Autoethnography

...more

Dark Social: Safeguarding Your Business from Online Threats, Risks and Scams

Dark Social: Safeguarding Your Business from Online Threats, Risks and Scams

...more

Exponential: Transform Your Brand by Empowering Instead of Interrupting

Exponential: Transform Your Brand by Empowering Instead of Interrupting

...more

Speculative Communities: Living with Uncertainty in a Financialized World

Speculative Communities: Living with Uncertainty in a Financialized World

...more

Speculative Communities: Living with Uncertainty in a Financialized World

Speculative Communities: Living with Uncertainty in a Financialized World

...more

Marketing Luxury Services: Concepts, Strategy, and Practice

Marketing Luxury Services: Concepts, Strategy, and Practice

...more

How We Eat: The Brave New World of Food and Drink

How We Eat: The Brave New World of Food and Drink

...more

How We Eat: The Brave New World of Food and Drink

How We Eat: The Brave New World of Food and Drink

...more

Your Client’’s Story: Know Your Clients and the Rest Will Follow

Your Client’’s Story: Know Your Clients and the Rest Will Follow

...more

Introduction to Corporate Communication: Case Studies from India

Introduction to Corporate Communication: Case Studies from India

...more

Your Customer Service Matters: 5 simple steps to a great customer service company

Your Customer Service Matters: 5 simple steps to a great customer service company

...more

Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

...more

All We Want: Our Search for Purpose After Consumerism

All We Want: Our Search for Purpose After Consumerism

...more

Waiting for Service

Waiting for Service

...more

Artificial Intelligence for Customer Relationship Management: Solving Customer Problems

Artificial Intelligence for Customer Relationship Management: Solving Customer Problems

...more

Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed

Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed

...more

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