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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs......more

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Luxury and the Senses: Past, Present, and Future

Luxury and the Senses: Past, Present, and Future

  • Ingram,出版日期:2025-02-20

Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Consumer Behaviour: Understanding Consumers in a Digital Landscape

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them......more

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Consumer Behaviour: Understanding Consumers in a Digital Landscape

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them......more

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more

Waste: Consuming Postwar Japan

Waste: Consuming Postwar Japan

In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste--in te......more

Drag as Marketplace: Contemporary Cultures, Identities and Business

Drag as Marketplace: Contemporary Cultures, Identities and Business

  • Ingram,出版日期:2024-12-01

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more

American Bulk: Essays on Excess

American Bulk: Essays on Excess

To be American is to hoard, to collect. But what if that wasn’t a bad thing? Emily Mester’s American Bulk asks readers t......more

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more

Personalized: Customer Strategy in the Age of AI

Personalized: Customer Strategy in the Age of AI

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

"An immense scholarly feat."-New Yorker * "[A] scorching indictment of free market fundamentalism . . . and how we can c......more

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to......more

Conflict Influencer: Managing High-Conflict Interactions

Conflict Influencer: Managing High-Conflict Interactions

In today’s dynamic business landscape, organizations across sectors face the challenge of navigating high-conflict custo......more

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more

Handbook of Organizational Performance, Volume I: Foundations and Advances

Handbook of Organizational Performance, Volume I: Foundations and Advances

  • Ingram,出版日期:2024-08-30

This book covers the intersection of behavior analysis and management, including a comprehensive examination of differen......more

Nudging

Nudging

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more

Transformative Marketing: Combining New Age Technologies and Human Insights

Transformative Marketing: Combining New Age Technologies and Human Insights

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their res......more

Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

  • Ingram,出版日期:2024-08-09

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of ......more

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan f......more

Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs

Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs

Like the ocean, the marketplace constantly changes and today’s cresting?reward?becomes tomorrow’s crashing?risk. Even th......more

Uncopyable You: Create a Personal Brand That Gets People to Know You, Like You, Trust You, and Remember You!

Uncopyable You: Create a Personal Brand That Gets People to Know You, Like You, Trust You, and Remember You!

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that’s n......more

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

Selling in Customer Service: Integrating and Coordinating Service and Selling

Selling in Customer Service: Integrating and Coordinating Service and Selling

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

Selling in Customer Service: Integrating and Coordinating Service and Selling

Selling in Customer Service: Integrating and Coordinating Service and Selling

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

The Moral Economy We Have Lost

The Moral Economy We Have Lost

THIS LANDMARK WORK of cultural synthesis clearly debates fundamental historical issues of morality, government, autonomy......more

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business

With emerging technology transforming customer expectations, it’s important to keep a laser focus on the experience comp......more

Consumer Brand Relationships in Tourism: An International Perspective

Consumer Brand Relationships in Tourism: An International Perspective

  • Ingram,出版日期:2024-07-28

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality, including ......more

Web Accessibility Cookbook: Creating Inclusive Experiences

Web Accessibility Cookbook: Creating Inclusive Experiences

Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more

Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. ......more

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be......more

Economic Development and Consumption Patterns in Asian Countries

Economic Development and Consumption Patterns in Asian Countries

This book analyzes consumption patterns in Asian countries that are at different stages of economic development and high......more

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, ......more

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employm......more

The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today’s Customer

The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today’s Customer

A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled ......more

Cognitive Psychology and Tourism

Cognitive Psychology and Tourism

Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will b......more

Collective Sustainable Consumption: The Case of Poland

Collective Sustainable Consumption: The Case of Poland

  • Ingram,出版日期:2024-06-21

In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely......more

Customer Experience in Fashion Retail: Merging Theory and Practice

Customer Experience in Fashion Retail: Merging Theory and Practice

  • Ingram,出版日期:2024-06-20

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in ......more

Customer Experience in Fashion Retail: Merging Theory and Practice

Customer Experience in Fashion Retail: Merging Theory and Practice

  • Ingram,出版日期:2024-06-20

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in ......more

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audience......more

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

  • Ingram,出版日期:2024-06-17

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and......more

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

  • Ingram,出版日期:2024-06-11

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

  • Ingram,出版日期:2024-06-10

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

  • Ingram,出版日期:2024-06-10

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more

Digital Public Relations and Marketing Communication Trends in Africa

Digital Public Relations and Marketing Communication Trends in Africa

  • Ingram,出版日期:2024-06-07

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands a......more

The Darker Side of Social Media: Consumer Psychology and Mental Health

The Darker Side of Social Media: Consumer Psychology and Mental Health

  • Ingram,出版日期:2024-06-07

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to ex......more

The Darker Side of Social Media: Consumer Psychology and Mental Health

The Darker Side of Social Media: Consumer Psychology and Mental Health

  • Ingram,出版日期:2024-06-07

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to ex......more

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more

Value Co-Creation Processes in Circular Firms: Beyond Organizational Boundaries

Value Co-Creation Processes in Circular Firms: Beyond Organizational Boundaries

This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book ......more

Economics and Human Behaviour: A Rejoinder to Social Psychologists

Economics and Human Behaviour: A Rejoinder to Social Psychologists

First published in 1927, Economics and Human Behaviour is a defence of orthodox economics against the attacks of social ......more

Visual Methods in Marketing and Consumer Research

Visual Methods in Marketing and Consumer Research

  • Ingram,出版日期:2024-05-30

Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an......more

International Marketing Research: A Transformative Approach

International Marketing Research: A Transformative Approach

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more

Games, Decisions, and Markets

Games, Decisions, and Markets

This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and ......more

The Routledge Handbook of Digital Consumption

The Routledge Handbook of Digital Consumption

  • Ingram,出版日期:2024-05-27

Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literat......more

Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

  • Ingram,出版日期:2024-05-23

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has bec......more

Brand Management: Co-Creating Meaningful Brands

Brand Management: Co-Creating Meaningful Brands

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interac......more

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

China has made nationalism central as the country seeks to achieve a "rejuvenation of the Chinese nation." The new wave ......more

Brand Management: Co-Creating Meaningful Brands

Brand Management: Co-Creating Meaningful Brands

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interac......more

Salesforce for Dummies

Salesforce for Dummies

Your easy-to-follow guide to the world’s leading cloud-based CRM software Salesforce gives your business an edge in trac......more

Digital Customer Success

Digital Customer Success

Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Fronti......more

Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth

Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth

Learn to scale your organization to grow your impact and create sustainable wealth with this inspiring book from the Fou......more

Seeding Innovation: The Path to Profit and Purpose in the 21st Century

Seeding Innovation: The Path to Profit and Purpose in the 21st Century

Build and grow a company ready for the next generation of consumers In Seeding Innovation: The Path to Profit and Purpos......more

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u......more

Household Finance: An Introduction to Individual Financial Behavior

Household Finance: An Introduction to Individual Financial Behavior

Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actu......more

Lilliput Land: How Small Is Driving India’s Mega Consumption Story

Lilliput Land: How Small Is Driving India’s Mega Consumption Story

India is already the world’s fifth-largest economy. Unlike most markets of its size, India is, and for a long time will ......more

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

  • Ingram,出版日期:2024-04-23

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

Sustainable Marketing Planning

Sustainable Marketing Planning

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

Sustainable Marketing Planning

Sustainable Marketing Planning

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

Market Process and Market Order: From Human Action, But Not of Human Design

Market Process and Market Order: From Human Action, But Not of Human Design

  • Ingram,出版日期:2024-04-08

This interdisciplinary volume explores and engages the key thinkers and ideas of the Austrian School of political econom......more

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u......more

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

  • Ingram,出版日期:2024-04-02

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book ......more

Mixed Signals: How Incentives Really Work

Mixed Signals: How Incentives Really Work

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incent......more

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