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Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab ......more

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more

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In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more

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This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the l......more

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What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decision......more

Markets We Thought We Knew explores the evolving nature of markets and how they shape-and are shaped by-consumer behavio......more

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and re......more

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and re......more

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which ae......more

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* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more