"Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both o......more

You have a business but don’t yet have a reputable brand. You’re bootstrapped and need to pinch every penny. You know wh......more

You have a business but don’t yet have a reputable brand. You’re bootstrapped and need to pinch every penny. You know wh......more

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Wei......more

YOUR PRACTICE (BUSINESS) IS MORE THAN JUST ANOTHER PROCEDURE In Treating People Not Patients, Dr. Michael Sonick provide......more

YOUR PRACTICE (BUSINESS) IS MORE THAN JUST ANOTHER PROCEDURE In Treating People Not Patients, Dr. Michael Sonick provide......more

Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A nu......more

This book teaches you how to answer these questions and more . . . How do you know whether a product change is an improv......more

This book teaches you how to answer these questions and more . . . How do you know whether a product change is an improv......more

Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action. A st......more

As products contain various inputs and crosses several boundaries of jurisdiction it becomes more and more difficult for......more

An electromechanical device that is used to transform electrical energy into mechanical energy to transmit motion to var......more

Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, di......more

"Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor......more

This book provides employees and managers in sales with a clearly defined process for building sustainable business rela......more

Every leader should know the surprising research and strange conclusions of behavioral economics--for fairness, teamwork......more

Do you enjoy watching TikTok videos of what it’s like to work in customer service? Well, here is a compilation of storie......more

An "eye-opening" (Kirkus Reviews) and timely exploration of how our food--from where it’s grown to how we buy it--is in ......more

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge......more

Our planet is a closed system with limited material resources, yet our current economic model is designed in a one-way d......more

Our planet is a closed system with limited material resources, yet our current economic model is designed in a one-way d......more

In the mid-twentieth century, mass production techniques and mass marketing changed the competitive landscape by increas......more

In the mid-twentieth century, mass production techniques and mass marketing changed the competitive landscape by increas......more

This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming mo......more

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling t......more

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If you’ve ever wondered if you could succeed as a consultant, look no further for than this book! Not only will you get ......more

Sounds of the Pandemic offers one of the first critical analyses of the changes in sonic environments, artistic practice......more

Sounds of the Pandemic offers one of the first critical analyses of the changes in sonic environments, artistic practice......more

Increase client satisfaction, convert more prospects, and earn more referrals when you implement these communication hac......more

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Increase marketing impact with the right advertising Introduces a novel measurement and analysis tool based on neuroscie......more

In the mid-twentieth century, mass production techniques and mass marketing changed the competitive landscape by increas......more

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"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enha......more

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing p......more

The "new science of morality" that will change how we see each other, how we build our communities, and how we live our ......more

This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the be......more

This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the be......more

The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked comp......more

Customers Know You Suck is the how-to manual for customer-centric product-market fit. Its highly actionable models, maps......more

Customers Know You Suck is the how-to manual for customer-centric product-market fit. Its highly actionable models, maps......more

Most businesses focus on the organisation instead of their number one asset, the customer. This inside-out approach puts......more

The world continues to develop at an astonishing speed - socially and technologically. Human behavior is continually inf......more

The world continues to develop at an astonishing speed - socially and technologically. Human behavior is continually inf......more

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of ......more

Part 1 - A Common Ground for Sustainable and Responsible Innovation.- Chapter 1 Understanding Behavior for Sustainable I......more

The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business an......more

INTRODUCTION World Health Organization ([WHO], 2004) claimed that suicide represents 1.4% of the Global Burden of Diseas......more

INTRODUCTION "Suicidal pain includes the feeling that one has lost all capacity to effect emotional change. The agony is......more

INTRODUCTION Smoking has been identified as a major problem of adolescents, adults and elderly people in India and world......more

A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales servi......more

A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales servi......more

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insigh......more

This volume features cutting-edge and impactful articles from across Springer’s diverse journals publishing program. In ......more

The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations re......more

Based on the bestselling A Complaint Is a Gift (over 275,000 copies sold), this accompanying workbook offers actionable ......more

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and deve......more

During the 1980s and 1990s, European economies went through a period of slowing economic growth and high unemployment, w......more

"A customer-base audit is a systematic review of the buying behavior of a firm’s customers using data captured by its tr......more

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging area......more

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrat......more

This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicate......more

The tean "Organic- can be broadly described as food grown without the assistance of man-made chemicals. Organic food is ......more

This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption ......more

This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption ......more

The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist expe......more

Market trend and the increasing diagnoses of celiac disease have encouraged extensive research into the development of g......more

In the present competitive world, academicians as well as practitioners recognised the significance of creating strong c......more

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of in......more

Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements ......more

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations ho......more

We live in a user centred world. One of the key disciplines of user centricity is User Experience or UX. UX is a buzz wo......more

This book examines the extent to which social media marketing influences the customer-based brand equity of higher educa......more

Customer relationship management or CRM is a set of practices that enable companies to analyze customer-company interact......more