Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic commu......more

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This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) ......more

The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new chall......more

Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central......more

The Veiled Dynamics: Unraveling Secrecy Through Leaks in International Relations" is a thoughtprovoking and insightful b......more

Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an ex......more

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic......more

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be ......more

No matter which point you’re currently at on the developer advocacy journey - whether you’ve already implemented a devel......more

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications pl......more

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications pl......more

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communi......more

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communi......more

The book covers the broad area of Corporate Governance (CG) and its constituents. It includes new and contemporary topic......more

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public rela......more

This collection of fish tales from Norway and other countries in Europe is a delightful read for lovers of fishing and f......more

An important part of every manager’s job is changing people’s behavior: improving someone’s performance, helping them be......more

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to ass......more

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to ass......more

The Definitive Guide to Communicating in Any Crisis "When facing an already difficult crisis, the last thing a company n......more

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This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework f......more

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate com......more

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional pr......more

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional pr......more

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, thi......more

In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and si......more

The only PR book you’ll ever need. For decades, high-profile corporate and law firm leaders have called on Gina Rubel, p......more

Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case......more

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental a......more

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public ......more

As media continues to evolve, social media has become even more integral to public relations activities, presenting new ......more

Connect to Conquer: Mastering the Labyrinth of Professional Networking is a dynamic guide designed to empower profession......more

This open access book identifies and analyses problems of text production in finance from three complementary perspectiv......more

This open access book identifies and analyses problems of text production in finance from three complementary perspectiv......more

This book delivers essential skills in "spoken" professional communications, presenting theoretical and applied framewor......more

A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any o......more

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social m......more

A Wall Street Journal Bestseller Pfizer’s trailblazing communications leader, Sally Susman, reveals how we can break thr......more

The AMA Handbook of Public Relations combines proven PR strategies with best practices for web-based campaigns--includin......more

This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and P......more

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the da......more

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the da......more

This book details how the processes of communication are affected by the presence of a pandemic and establishes a resear......more

This book provides a compact and well-founded set of facilitation skills for all who want to successfully lead meetings,......more

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Takin......more

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Takin......more

Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applicatio......more

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it mea......more

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public ......more

This book on business management combines theoretical knowledge with practical examples Agility and internal communicati......more

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? E......more

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? E......more

This book makes mass communication research projects more accessible to the new student researcher through a balance bet......more

This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of conte......more

Getting good media coverage for your business isn’t cheap... The cost of a full-page advert in a national newspaper, i.e......more

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Protect your brand’s reputation and maintain public confidence by successfully managing everyday incidents and issues an......more

Protect your brand’s reputation and maintain public confidence by successfully managing everyday incidents and issues an......more

Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook i......more

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This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and socia......more

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organiz......more

This book shows the role data plays in communication and marketing and how it can be used as an important source for sto......more

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization......more

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization......more

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with ......more

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and......more

What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with-this book, for example. Before yo......more

What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with-this book, for example. Before yo......more

"There were only a handful of people in the world who still really believed in Suede at the time, and five of them were ......more

Focusing on two of the most fraught and intractable public debates of the present time: human-induced climate change and......more

Crises like the COVID-19 pandemic are wake-up calls for enterprises to review their current risk management models. This......more