天天爆殺 
今日66折 
The NOG to Public Relations & Communication A candid, engaging, and refreshingly straightforward guide to deconstructing......more
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For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more
As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and......more
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An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more
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This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more
Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more
Successful sellers don’t pitch their product; they help buyers make purchase decisions. In an age of rapid change, B2B p......more
Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restauran......more
An exploration of the marketing, presentation and construction of popular Chinese children’s authors for their youthful ......more
It is now recognised that many governance problems in which global business has been implicated have arisen because of g......more
Modern selling moves at the speed of trust. By the time modern buyers engage salespeople, they are typically 60 to 75% t......more
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more
Start selling like crazy by shifting your perspective, becoming a storyteller, and striving to help others A manifesto f......more
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The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more
What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more
What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more
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This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contex......more
This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contex......more
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How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more
Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
A feminist romp through pop culture that illuminates how women impact and shape the economy. Taylor Swift and Beyoncé ar......more
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Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book......more
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The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more
Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more
The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more
The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more
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Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
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* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more
What makes an advertisement truly effective? "True advertising is only ’salesmanship on paper.’ When it is anything less......more
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Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in th......more
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more
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The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to maste......more
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
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