天天爆殺 
今日66折 
The NOG to Public Relations & Communication A candid, engaging, and refreshingly straightforward guide to deconstructing......more
...more
For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more
As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and......more
...more
An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more
...more
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more
Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more
Successful sellers don’t pitch their product; they help buyers make purchase decisions. In an age of rapid change, B2B p......more
Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restauran......more
An exploration of the marketing, presentation and construction of popular Chinese children’s authors for their youthful ......more
It is now recognised that many governance problems in which global business has been implicated have arisen because of g......more
Modern selling moves at the speed of trust. By the time modern buyers engage salespeople, they are typically 60 to 75% t......more
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more
Start selling like crazy by shifting your perspective, becoming a storyteller, and striving to help others A manifesto f......more
...more
The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more
...more
...more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more
Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more
What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more
...more
Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more
Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more
The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more
The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more
...more
...more
...more
The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more
...more
...more
...more
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
...more
* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more
...more
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to maste......more
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable......more
Who is the most important employee in a company? The CEO? The CFO? No. The most important employee is the customer servi......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
...more
Explore the art and science of how to create and curate transformational events In an age of deep fakes and misinformati......more
Explore the art and science of how to create and curate transformational events In an age of deep fakes and misinformati......more
In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity,......more
In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more
In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup found......more
From one of North America’s top sales development leaders comes a powerful three-stage blueprint designed to guide start......more
Creating accessible communications is no longer an optional extra but a business necessity.With so many rules and regula......more
Creating accessible communications is no longer an optional extra but a business necessity.With so many rules and regula......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
Unlocking the untapped 60% of consumers, experts reveal how marketing can transform sustainable choices from a niche con......more
In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt ......more
The speaker’s guide to get more clients by crafting a single high-converting signature talk One Presentation Away: Becom......more
The next shock will come Whether you run a business, lead a team or have people who depend on you, in today’s uncertain ......more
What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world......more
Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated......more
...more
Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market......more
How our desire to stamp out hypocrisy is backfiring--and how learning to target our criticisms better can improve our po......more
博客來數位科技股份有限公司 統編 : 96922355 地址：臺灣 115 台北市南港區八德路四段768巷1弄18號B1之1 食品業者登錄字號：A-196922355-00000-9
Copyright © since 1995 books.com.tw All Rights Reserved.
博客來
博客來
博客來
博客來
博客來
常見問題
線上客服
客服信箱