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Non-Obvious Guide to PR & Communication

Non-Obvious Guide to PR & Communication

The NOG to Public Relations & Communication A candid, engaging, and refreshingly straightforward guide to deconstructing......more

Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more

Tourism and Hospitality Marketing: Concepts and Cases

Tourism and Hospitality Marketing: Concepts and Cases

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

Organisational Design and Leadership: A Systemic Study of Organisational Evolutions and Revolutions and the Role of Leadership

Organisational Design and Leadership: A Systemic Study of Organisational Evolutions and Revolutions and the Role of Leadership

Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Successful sellers don’t pitch their product; they help buyers make purchase decisions. In an age of rapid change, B2B p......more

Blow Their Minds: Creating Businesses That Wow Guests, Franchisees, Investors, and Employees

Blow Their Minds: Creating Businesses That Wow Guests, Franchisees, Investors, and Employees

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restauran......more

Marketing Chinese Children’s Books: Paratext and the Politics of Authorship

Marketing Chinese Children’s Books: Paratext and the Politics of Authorship

An exploration of the marketing, presentation and construction of popular Chinese children’s authors for their youthful ......more

Just Ethical Business

Just Ethical Business

It is now recognised that many governance problems in which global business has been implicated have arisen because of g......more

The One-Call Close: A Step-By-Step Guide to Mastering the Art of Persuasion and Influence in High-Stakes Sales Conversations

The One-Call Close: A Step-By-Step Guide to Mastering the Art of Persuasion and Influence in High-Stakes Sales Conversations

Modern selling moves at the speed of trust. By the time modern buyers engage salespeople, they are typically 60 to 75% t......more

Sell Like a Founder

Sell Like a Founder

Start selling like crazy by shifting your perspective, becoming a storyteller, and striving to help others A manifesto f......more

More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more

Introduction to Marketing: Concepts and Contexts

Introduction to Marketing: Concepts and Contexts

This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contex......more

Introduction to Marketing: Concepts and Contexts

Introduction to Marketing: Concepts and Contexts

This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contex......more

Social Media Marketing: Digital Marketing in a Networked World

Social Media Marketing: Digital Marketing in a Networked World

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more

Market Research in Practice: A Comprehensive Guide to Customer Insight and Market Understanding

Market Research in Practice: A Comprehensive Guide to Customer Insight and Market Understanding

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more

Market Research in Practice: A Comprehensive Guide to Customer Insight and Market Understanding

Market Research in Practice: A Comprehensive Guide to Customer Insight and Market Understanding

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more

International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more

International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more

Social Media Marketing: Digital Marketing in a Networked World

Social Media Marketing: Digital Marketing in a Networked World

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more

Swiftynomics: How Women MasterMind and Redefine Our Economy

Swiftynomics: How Women MasterMind and Redefine Our Economy

A feminist romp through pop culture that illuminates how women impact and shape the economy. Taylor Swift and Beyoncé ar......more

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more

Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more

The Classical Marketing Book: Marketing Lessons from the Romans and Greeks

The Classical Marketing Book: Marketing Lessons from the Romans and Greeks

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book......more

Revealing Corporate Brands

Revealing Corporate Brands

The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more

Cross-Cultural Competence

Cross-Cultural Competence

Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more

History of Marketing in India

History of Marketing in India

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

The Governance of Strategic Alliances: Governance Strate Alliances

The Governance of Strategic Alliances: Governance Strate Alliances

The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more

Planning and Managing Public Relations Campaigns: A Strategic Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more

Planning and Managing Public Relations Campaigns: A Strategic Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more

Wanting: The Power of Mimetic Desire in Everyday Life

Wanting: The Power of Mimetic Desire in Everyday Life

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more

Reason Why Advertising: The Original Framework for Direct-Response Marketing

Reason Why Advertising: The Original Framework for Direct-Response Marketing

What makes an advertisement truly effective? "True advertising is only ’salesmanship on paper.’ When it is anything less......more

Brands in the Age of AI

Brands in the Age of AI

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in th......more

Cut-Through: The Pitch and Presentation Playbook

Cut-Through: The Pitch and Presentation Playbook

A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more

Cut-Through: The Pitch and Presentation Playbook

Cut-Through: The Pitch and Presentation Playbook

A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more

How to Sell: Everything You Need to Think, Know and Do to Have Greater Sales Conversations

How to Sell: Everything You Need to Think, Know and Do to Have Greater Sales Conversations

The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to maste......more

How to Sell: Everything You Need to Think, Know and Do to Have Greater Sales Conversations

How to Sell: Everything You Need to Think, Know and Do to Have Greater Sales Conversations

Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable......more

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

Creativity in PR and Communications: Concepts and Practices for Innovation

Creativity in PR and Communications: Concepts and Practices for Innovation

Being creative is a key component and necessity in public relations and within creative industries to target business ch......more

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

Creativity in PR and Communications: Concepts and Practices for Innovation

Creativity in PR and Communications: Concepts and Practices for Innovation

Being creative is a key component and necessity in public relations and within creative industries to target business ch......more

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