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《市場行銷(高職)》是面向職業教育的市場行銷專業核心課程教材，是為滿足職業院校人才培養和技能要求，結合現代市場行銷行業企業人才需求編寫的。該書採用專案和任務式設計，每個專案都採用了情境導入。 ...more

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