Marketing for Hospitality and Tourism (GE)(8版)

PART I: DEFINING HOSPITALITY AND TOURISM MARKETING AND THE MARKETING PROCESS
Ch 1 Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
Ch 2 Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
Ch 3 Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
 
PART II: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE
Ch 4 Analyzing the Marketing Environment
Ch 5 Managing Customer Information to Gain Customer Insights
Ch 6 Consumer Markets and Consumer Buying Behavior
Ch 7 Organizational Buyer Behavior
Ch 8 Customer-Driven Marketing Strategy: Creating Value for Target Customers
 
PART III: DESIGNING CUSTOMER VALUE-DRIVEN STRATEGY AND MIX
Ch 9 Designing and Managing Products and Brands: Building Customer Value
Ch10 Internal Marketing
Ch11 Pricing: Understanding and Capturing Customer Value
Ch12 Distribution Channels Delivering Customer Value
Ch13 Engaging Customers and Communicating Customer Value and Advertising
Ch14 Promoting Products: Public Relations and Sales Promotions
Ch15 Professional Sales
Ch16 Direct, Online, Social Media and Mobile Marketing
 
PART IV MANAGING HOSPITALITY AND TOURISM MARKETING
Ch17 Destination Marketing
Ch18 Next Year's Marketing Plan