Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

  • 作者: Coleman, Joey
  • 原文出版社:Portfolio
  • 出版日期:2018/04/03
  • 語言:英文
  • 定價:1102
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

In Never lose a customer again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers’ emotions, you can apply a myriad of tools and techniques--in-person, email, phone, mail, video, and presents--to cement a long and valuable relationship.

 

作者簡介

Joey Coleman is the Chief Experience Composer at Design Symphony, a customer experience branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients include individual entrepreneurs, start-ups, small businesses, non-profits, government entities, and Fortune 500 companies. When not traveling the world for speaking and consulting engagements, he enjoys time at home with his family in the mountains of Colorado.

 

詳細資料

  • ISBN:9780735220034
  • 規格:精裝 / 368頁 / 23.6 x 16.3 x 3.3 cm / 普通級
  • 出版地:美國

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