Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding

Maarten Steenmeijer =================== Maarten Steenmeijer is Professor of Modern Spanish and Spanish American Literature and Culture at Radboud University (Nijmegen, the Netherlands) and specializes in reception and translation studies. His latest book publications include Moderne Spaanse en Spaans-Amerikaanse literatuur. Een geschiedenis (2009); Allí donde uno diría que ya no puede haber nada. Tu rostro mañana de Javier Marías (2009, volume edited with Alexis Grohmann); Schrijven als een ander. Over het vertalen van literatuur (2015); and Golden Earring in 50 Songs. Biografie van een band (2017). In 2020 he will publish Javier Marías, el best seller y otros capitales de la literatura española actual en Europa: estudios de recepción. Jos Joosten =========== Jos Joosten (1964) is Professor of Dutch Literature at Radboud University (Nijmegen, The Netherlands). He is a member of the research group SCARAB (Studying Cultural Infrastructure and Reception Across Borders) and has published several articles and books on the theory and practice of literary criticism and book reviewing. His most recent book is a biography of the Belgian avant-gardist and writer Jan Walravens: De verdeelde mens: Jan Walravens (1920), schrijver, ijkpunt, avantgardist (2018). Jeroen Dera =========== Jeroen Dera (1986) holds a PhD in literary studies from Radboud University. He currently works as an assistant professor at the same university. His research concerns contemporary poetry, literature education, and the relation between literature and the media industries. Dera is the programme director of the dual MA ’Education in Language and Cultural Studies’ at Radboud. He also works as a poetry critic for the Flemish newspaper De Standaard. Helleke van den Braber ====================== Helleke van den Braber holds an endowed chair in Patronage Studies at Utrecht University (The Netherlands), and is director of studies of the Department of Literary and Cultural Studies at Radboud University (The Netherlands), where she coordinates MA programmes in ’Cultural Policy and Patronage’ and ’Creative Industries’. From 2015-20, Helleke was leader of the Radboud research group SCARAB, which examines cultural infrastructure and criticism studies. Her research interests include the history and theory of patronage, and historical and modern practices of strategic giving.