Sustainable Marketing: How to Transform Your Marketing Practice and Processes

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?

Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing’s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.

This is the perfect guide for marketing and sustainability professionals working through their company’s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony’s Chocolonely, The Onlii and AkzoNobel.

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Maidenhead, UK. With 30+ years of global marketing and digital transformation experience for organisations like Microsoft, Philips and Omnicom, he has spoken at events including Google Think and written for the Guardian.

Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustaineers Consultants. Based in London, UK, she has worked for brands from start-up to global corporations, including Natwest, Sunsail and EcoSki and has spoken at the Leaders of Sport Summit and Business Green NetZero Festival.