Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things.

The authors analyse the benefits and the related threats from the perspective of the participants of the entire supply chain, including consumers. Taking the reader on a journey, this book begins with an analysis of technology use in farming, production, logistics and retailing before delving into the use of digitalization in educating consumers on sustainable consumption practices. The multifaceted analysis of the Internet of Food potential combines science and practice, enriching theoretical analysis with case studies.

This book will be of interest to those researching and studying supply chain management, logistics, innovation and technology management and consumption, with a particular interest in the food industry.

Anna Rogala - Assistant Professor at Department of Marketing Strategies, Poznań University of Economics and Business. Her fields of current research are digitalization in the food and health markets from the perspective of a consumer; shaping sustainable consumption patterns with the new communication technologies; sustainable marketing; food and health literacy as a prerequisite of sustainable consumption behaviours; and behavioural intervention design. Head of the research project ＂Digitization on the food market and shaping consumer attitudes towards sustainable consumption＂. Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.

Renata Nestorowicz -Professor at Department of Marketing Strategies, Poznań University of Economics and Business. She specializes in issues related to the marketing of organic and functional food; information behaviours of consumers; the packaging as a marketing message; asymmetry of knowledge and information in the food market. Member of the research projects: ＂Digitization on the food market and shaping consumer attitudes towards sustainable consumption＂ and ＂New bioactive food with programmed pro-health properties＂. Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.

Ewa Jerzyk -Professor at Department of Marketing Strategies, Poznań University of Economics and Business. Her fields of interest are: neuromarketing; food well-being; consumer behaviour (attitudes and predicting behaviour); packaging (labels, claims, multisensory packaging design); retromarketing. Manager of Consumer Neuromarketing Research Laboratory. Member of the research project ＂Digitization on the food market and shaping consumer attitudes towards sustainable consumption＂. Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.