Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Successful sellers set their win rate.

In this age of rapid change, B2B purchase decisions increasingly are less tied to the product being sold and more influenced by the value of the buyer’s experience with the salesperson.

In Sell Less, Win More, the newest book in his Salesworthy series, Andy Paul shows readers that the most effective way to create valuable buying experiences for their customers is to sell less. Not more.

For sellers, these buying experiences increasingly make the difference between winning a big deal and losing it. By selling less, they increase their win rate.

Andy Paul clearly lays out how human-centric sellers can connect with the buyer to build credibility and trust, deploy their curiosity to identify and understand the things that are most important to the customer, and then help the buyer get them.

The modern buyer is looking for salespeople who can flexibly adapt how they sell to align with how the buyer actually wants to buy. Sell Less, Win More gives modern sellers a valuable and practical step-by-step guide to create memorable buying experiences and win more deals.

Andy Paul is host of the top-rated sales podcast, The Win Rate Podcast with Andy Paul, and founder of Zero-Time Selling, a sales consulting firm that works with companies to analyze, diagnose, and accelerate their win rates to unlock new revenue opportunities and achieve their growth goals. Prior to starting his own company in 2000, Andy had a successful sales career, selling over half a billion dollars’ worth of products and services to companies. He is the author of three bestselling books: Sell Without Selling Out, Amp Up Your Sales, and Zero-Time Selling. Learn more at andypaul.com.