Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.

Internal communication is critical for business success, as is innovation. In today’s rapidly changing world, technological advancements and changing employee expectations are reshaping the workplace meaning traditional communication methods are no longer sufficient. This book explains how adopting an innovation mindset and placing employees at the forefront can revolutionize your internal communication, enhance employee engagement and satisfaction and ultimately contribute to the achievement of organizational goals.

Covering the different obstacles practitioners may face, this book provides practical ways to overcome every challenge in order to free up space for innovation and experimentation in your work. From maximizing impact through psychology and behavioural science, to how to best balance the technology that is available with the human touch, this book takes your communications beyond the basics of best practice and onto the next level of effective communication. In this hands-on book learn how you can drive change in your organization and foster a culture of continuous learning and improvement, ensuring that your internal communications can continue to adapt to meet ever-evolving employee expectations.

Joanna Parsons is an award-winning professional communications leader based in Dublin, Ireland. She sits on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship. Currently, she oversees internal communication as Director of Colleague Experience with Bentley Systems, and previously she was Head of Internal Communications with An Garda Síochána, for which she won four communications awards. She is also a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.