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Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales pr......more
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The emerging versatile networking services has greatly improved daily life styles while making the current Internet envi......more
This book highlights the development of retail marketing in developing economies and presents this sector as a major are......more
Responding to the rapidly changing business landscape (including advances in social media and information technology) an......more
The Ultimate Guide to Measuring and Improving Customer Service Performance. This tool will help you to measure and impro......more
More sales in spite of objections Do you want to learn how to reduce customer objections? Do you want to handle objectio......more
"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We ofte......more
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This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is ......more
Transform your sales process through effective collaboration between sales leadership and front-line sales staff In Reve......more
This paper deals with a study of the communication and marketing processes of MútuaPA, a company that provides assistanc......more
The "Digital Commerce Blueprint" is your comprehensive guide to navigating the ever-evolving landscape of online commerc......more
Today’s most sought-after "customer service sleuth" and turnaround expert unlocks the secrets to transforming customer s......more
Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an importa......more
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If You’re Ready to Unlock the Secrets of Building a Powerful Digital Marketing Empire, Then Keep Reading! - Discover the......more
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant l......more
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of in......more
As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practition......more
As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practition......more
As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practition......more
As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practition......more
This open access book presents three future consumption trends--technology, sustainability, and wellbeing--and discusses......more
This open access book presents three future consumption trends--technology, sustainability, and wellbeing--and discusses......more
Social media has significantly influenced and shaped Indian consumer lifestyles in recent years. It has become an integr......more
Understanding the Basics of Social MediaIn today’s digital age, social media has become an integral part of our lives. I......more
This Diploma thesis was based on the need of the Incoming Agency AMISTUR CUBA S.A., belonging to the Cuban Institute of ......more
In today’s digital communication landscape, social networks represent an important communication channel for brands. The......more
Unlock the secrets of human interaction with "Social Media Marketing: Mastering the Art of Nonverbal Communication." In ......more
Learn the missing link to influence and closing sales in crowded, competitive markets. The former Brand Manager of Coors......more
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and......more
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In the past decade of marketing scholarship, researchers have begun to examine the promise of AI technology to address p......more
Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that......more
Product Description: Adolescent Choices and Consequences: A Psychological Perspective Unlocking the Mysteries of Adolesc......more
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Sales is a CEO’s job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as ......more
From a broke salesman struggling to make ends meet to becoming an international marketing sage. Tarek Abdel Salam’s incr......more
Understanding Mindful Leadership In today’s fast-paced and ever-changing business landscape, leaders are constantly seek......more
From a broke salesman struggling to make ends meet to becoming an international marketing sage. Tarek Abdel Salam’s i......more
This study sought to identify the purchasing behaviour of consumers in a virtual environment, more specifically users of......more
Industry expert Kevin Moehlenkamp believes that in every company is a Craveable Brand that will capture the hearts and m......more
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in ......more
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political i......more
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political i......more
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers,......more
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SME......more
Adult childlikeness is familiar to everyone. However, childlikeness remains a little-studied and catchall concept whose ......more
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"LinkedIn Edge: The Ultimate Guide to Successful Marketing Strategies on LinkedIn" is a comprehensive guide for business......more
It all starts with a sale! Whether you love it or have it, making sales drives your business. You don’t get to use your ......more
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Philosopher Keith Lehrer outlines a view of freedom of choice based on a Kahneman-derived distinction between what he ca......more
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Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, y......more
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, y......more
If you’re on the internet, you’re already global. Now, get access to an innovative data-driven model for profitably expa......more
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are tryi......more
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are tryi......more
This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ’new normal’ ......more
Marketing is one of the primary aspects of business management. It is intended to create a new customer base as well as ......more
Customer loyalty refers to a customer’s inclination to repetitively buy products and services from the same company. Att......more
The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a st......more
Cash-In-48-Hours! Have Cash Within 48 Hours From When You Start! - CASH PAID To You Up-Front! Fast! Every Single Day! - ......more
A lot of information is in Priya Sharma’s book " Social Media’s Automobiles Industry Influence: A Digital Revolution " a......more
In this modern age, social media has become an important part of our lives and has a big effect on many things, includin......more
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ......more
Generation Shift is an edited collection of essays written mainly between 2020 and 2023, most of which were published ei......more
Your Book Deserves to Be Seen! Embrace the strategies that will put your work in the spotlight and into readers’ hands! ......more
This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NG......more
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage;......more
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing co......more
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic commu......more
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their ......more
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch an......more
- A comprehensive strategy, creation, and distribution approach is needed to succeed in today’s competitive digital land......more
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) ......more
The book covers the broad area of Corporate Governance (CG) and its constituents. It includes new and contemporary topic......more
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competi......more
Advances in artificial intelligence (AI) technology is for the progress in critical areas, such as health, education, en......more
Advances in artificial intelligence (AI) technology is for the progress in critical areas, such as health, education, en......more
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