天天爆殺 
今日66折 
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concis......more
"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, off......more
Imagine if you could always get what you want - just by speaking properly For decades academics have been slowly crackin......more
Our society has moved from a non-industrialized production and consumption model suited to traditional marketing strateg......more
The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more
...more
MASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES 250+ Best Practices for B2B......more
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more
The definitive hands-on guide on the art of negotiating--with critical updates for today’s business landscape Confident,......more
Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more
Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more
Learn how to become a world-class communicator and, in doing so, become the best negotiator you can be. As one of the wo......more
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more
Invest in the proven keys to great sales leadership In a profession often plagued by poor experiences and bad reputation......more
Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance a......more
In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metave......more
...more
Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable......more
The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored......more
A Modern Perspective Are you tired of outdated networking methods that lead nowhere? Say goodbye to the dark ages of tra......more
...more
Corporate social responsibility (CSR) is an established management focus of today’s companies and organizations of diffe......more
In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more
In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain......more
...more
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisa......more
This energising book will show you how to make effective video marketing assets by extracting the gems hidden within you......more
There has never been a better time to serve and succeed in professional services. Your ability to connect with a prospec......more
A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more
A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consum......more
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students throu......more
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students throu......more
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible g......more
From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how f......more
"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on ......more
This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: ......more
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not ......more
The unavoidable phenomena of globalization is making the entire planet into a single market. In addition to lowering bar......more
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and inc......more
Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, in......more
"I’m good at what I do, I have a great product. What really holds me back is that I’m not sure how to promote effectivel......more
resentation Ready is divided into three sections: building your case, leveraging creativity, and honing your delivery. E......more
The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students i......more
The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students i......more
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasi......more
International marketing is a core disciplinary area within the broader international business field. Over the last 25 ye......more
Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the deve......more
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning wit......more
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer succ......more
Step into the bustling streets of Sydney, Australia, during the vibrant era of the seventies with "Diary of a Salesman."......more
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how......more
Build your chiropractic practice with proven self-promotion strategies Book Yourself Solid for Chiropractors is a game-c......more
Understand the Keys to Client Acquisition and Lasting Relationships #1 New Release in Marketing and Consumer Behavior, a......more
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by loo......more
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more
Transcend Networking Brad Englert has written Spheres of Influence: How to Create and Nurture Authentic Business Relatio......more
The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State......more
Wide ranging and full of insightful facts, this volume features dozens of profiles of German companies that are leading ......more
A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem In Ecosystem-Led Growth: A Blueprin......more
Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Econom......more
This insightful book explores contemporary consumer behaviour and marketing practices....more
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more
This book is a masterfully crafted guide that seamlessly navigates the intricate landscape of marketing research. From f......more
In this day and age, where both technology and consumer behaviour are in a state of perpetual evolution, it has become a......more
Social media is a tremendous force in today’s interconnected society, where digital landscapes affect our daily interact......more
NATIONAL BESTSELLER Make your small business work for you with this expert guide on entrepreneurship In the newly revise......more
Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Sahar......more
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder......more
A Nationally Ranked Broker and a Top Team Leader Share Their Secrets and Systems to Propel Agents to Real Estate Sales S......more
Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate you......more
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed c......more
THE SECRET TO SHIFTING AUDIENCE BEHAVIORS IS WAITING TO BE UNLOCKED Every marketing and branding leader, whether strateg......more
...more
A B2B Software CEO’s Guide to Strategic Modern Marketing That Delivers Results! For CEOs and investors in small to midsi......more
"Add to cart folks, ADD TO CART, buy the book and get one for all your friends! And once you’ve done that, add one more.......more
...more
In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense pote......more
In a world that’s drowning in info and starved for attention, connecting with consumers has become tougher than survivin......more
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who ar......more
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and......more
In "42 Rules for Planning AI in Your Contact Center," author Geoffrey Best takes you on a transformative journey to prep......more
"Mastering the Maze: Navigate to Success with Google Ads" is your ultimate guide to harnessing the power of Google Ads t......more
A study of the social re-significance of accommodation alternatives based on Shared Consumption through an analysis of t......more
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who ar......more
Active labour market policies aim to assist people not in work to move into employment through a range of interventions ......more
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and......more
Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Sahar......more
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (......more
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the w......more
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers eve......more
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers eve......more
The subject of feminine intimate hygiene is rarely discussed, but mostly avoided, and is rarely welcomed by men. Women, ......more
博客來數位科技股份有限公司 統編 : 96922355 地址：臺灣 115 台北市南港區八德路四段768巷1弄18號B1之1 食品業者登錄字號：A-196922355-00000-9
Copyright © since 1995 books.com.tw All Rights Reserved.
博客來
博客來
博客來
博客來
博客來
常見問題
線上客服
客服信箱
