This is a very short and summarized, but very fruitful and exciting HANDBOOK (✓10,000 words) intended for new and existi......more
Dive into the sophisticated world of finance with "The Hedge Fund Playbook: Strategies for Market Mastery." This compreh......more
I consider the work of a producer, especially that of commercials, to be a very broad discipline. We could say that it i......more
Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or q......more
Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or q......more
With a particular focus on office culture, the book concentrates on analysing the position and experiences of women work......more
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textb......more
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textb......more
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in custo......more
This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of conte......more
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, wit......more
"Make Millions: How to Win and Retain Customers" by Sebastian Levine is an insightful guide for businesses seeking growt......more
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their beha......more
Informational real estate database technology affects the way real estate managers engage with their target audience. Re......more
This book differentiates both the objective structural elements and the subjective emotional elements in organizations a......more
This socially conscious text introduces students to success stories and effective strategies in environmental public rel......more
This socially conscious text introduces students to success stories and effective strategies in environmental public rel......more
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifacete......more
Increase marketing impact with the right advertising Introduces a novel measurement and analysis tool based on neuroscie......more
"Dark Psychology Secrets" delves into the clandestine realm of psychological manipulation, exploring the covert techniqu......more
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic gr......more
"In Marketing 6.0, the celebrated promoter of the "Four P’s of Marketing," Philip Kotler, explains how marketers can use......more
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifacete......more
The potential for any business to thrive is directly linked to its sales performance, reflecting its ability to adapt to......more
Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for ......more
The Nigerian fashion industry has witnessed significant growth, drawing global attention from investors and enthusiasts.......more
Impact of Digital Marketing on Hotel SMEs in the northern sector of the city of Guayaquil, aimed at national and foreign......more
Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a ......more
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Succes......more
Online shopping is the process of buying goods and services from merchants who sell on the internet due to the presence ......more
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within th......more
The People’s Money shows how sovereign money creation through public banking, as pioneered by nineteenth century America......more
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts a......more
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missio......more
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missio......more
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which kno......more
We’re told you can lead a horse to water, but you can’t make it drink. But what if this is not true? Having spent the pa......more
This is your passport to the cutting-edge world of neuromarketing. This insightful book seamlessly guides readers from t......more
The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of ......more
Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact ......more
Local products are the result of a synergy between natural resources as raw materials and human know-how specific to eac......more
The book "Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online" is a comprehensive guid......more
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literat......more
This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position t......more
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Innovation and Industry: India’s Success Stories narrate a compelling tale of a nation that has embraced ingenuity, entr......more
Antarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable comm......more
Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organiza......more
"You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle." Seth......more
Immerse yourself in the inspiring journey of technology and innovation with this comprehensive guide. The book opens up ......more
**An Independent Book of the Month** ’Why do we allow adverts that actively promote our own destruction? Halting climate......more
This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concep......more
This book is a collection of ideas and tips to help you stay on track with your affiliate marketing business. You want a......more
An Amazon Bestseller and #3 for Amazon Hot New Releases in Multi-Level Marketing Alison "Ali" Williams is in a depressed......more
Anyone looking to confidently and skillfully manage the intricacies of the stock market, from novices to seasoned invest......more
This book is a comprehensive guide for anyone looking to delve into the world of retail management using SAP S/4HANA Ret......more
This research work analyzes the importance of service quality in the context of higher education and its impact on stude......more
Dive deep into the realms of data-driven web marketing with our comprehensive guide that enlightens you on how to capita......more
Immerse yourself in an enlightening journey through the digital cosmos with this comprehensive guide exploring the inter......more
Selling your business is not just a transaction - it’s a transformation. Dive into the world of the Sharkpreneur(TM), wh......more
- This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies i......more
Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the......more
This book focuses on those who do not lobby. It’s almost too easy to conclude the system is unfair, unlikely to change, ......more
This book focuses on those who do not lobby. It’s almost too easy to conclude the system is unfair, unlikely to change, ......more
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of so......more
This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textil......more
Strategy, an ancient pursuit, has evolved through the centuries and in today’s business environment applies to all organ......more
The original, bestselling, and award-winning textbook on social media marketing--thoroughly updated in this Fifth Editio......more
There’s a lot more to being a competent, professional residential real estate agent than simply passing the state licens......more
Strategy, an ancient pursuit, has evolved through the centuries and in today’s business environment applies to all organ......more
This book assumes an "everyday life" perspective towards masking in public spaces in the UK during the Covid-19 pandemic......more
Tactical CEQ is a business visibility system that teaches experts to evolve into industry level celebrities through the ......more
Quality is important in all areas of the economy, but in the service sector it occupies a more prominent and very specif......more
In today’s rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their un......more
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes a......more
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and ......more
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and ......more
Transform Your Summer Camp Marketing with a Proven System Discover the ultimate guide to effectively marketing your summ......more
Award-winning CEO Jacky Fischer presents her signature management method to help small businesses scale up by avoiding t......more
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modelin......more
Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable grow......more
Contrary to the supposedly sublime linear logic that underpins our prevalent modes of theoretical and empirical enquiry,......more
Contrary to the supposedly sublime linear logic that underpins our prevalent modes of theoretical and empirical enquiry,......more
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more
Cellular Agriculture: Technology, Society, Sustainability and Science provides a state-of-the-art review of cellular agr......more
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This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents......more
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents......more
Create a clear and usable content marketing plan to help you get results from your marketing efforts. Based around Rache......more
International relations, a fascinating field of study under the umbrella of political science, is a crucial subject for ......more
Research shows that 68% of small business owners find marketing overwhelming. Is this you? Are you a part of that 68%? M......more
The expanding commercial space industry offers new opportunities-such as technological advances, lower launch costs, and......more
How to launch and host your own podcast. "If you are looking for a comprehensive and thorough plan on how to successfull......more
This book teaches you how to launch and host your own podcast....more
This collection reviews the wealth of research in understanding consumer food-purchasing behaviour and what this means f......more
The topic of "brand equity" is on the minds of many researchers and practitioners. Within the academic sphere, however, ......more
The book explores the world of marketing in the digital era. It starts with basic concepts and differentiates between tr......more
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Managem......more
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Managem......more