Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find ......more

This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as m......more

This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as m......more

The Creative Tourist brings together four broad areas of academic scholarship: creative tourism, sociology, well-being a......more

Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lesson......more

How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your busine......more

Electric vehicles offer several advantages over traditional vehicles, including lower fuel costs, reduced greenhouse gas......more

Zomato, a leading online food delivery app, is facing challenges in maintaining customer satisfaction and operational ef......more

The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State......more

The present research, conducted to obtain a master’s degree, had the general objective of analyzing how state advertisin......more

Lasting business success doesn’t come from signing a single deal here or there. It comes from long-term business relatio......more

30 Steps to Sales Success 9 Tactics for Human-Centered Leadership 1 Book to Make Work Better When you separate yourself ......more

The original, bestselling, and award-winning textbook on social media marketing--thoroughly updated in this Fifth Editio......more

Conquering Solution Sales" is your essential guide to mastering the intricate world of solution sales, providing a compr......more

The team. This is the first criterion for the success of a startup according to all the entrepreneurs who have been ther......more

HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to ......more

This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives d......more

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In Their Own Compelling Words A Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African......more

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others?......more

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others?......more

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and servi......more

CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate e......more

This book focuses on the key principles and strategies for developing effective advertising and sales campaigns. It cove......more

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic a......more

Ever wish you could renovate your marketing strategy? Now you can. In the construction industry, reputation is everythin......more

Sales made simple: promote your small business online, increase sales and build long-lasting success in your industry....more

We are all negotiators. Whether you sometimes disagree with a colleague or spouse, buy a car, lead a project, or work gr......more

"The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location,......more

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you kn......more

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective ......more

In this book, Krista Mashore will share the specific techniques and strategies she used to build a coaching business fro......more

KnowThis: Marketing Basics 5th edition offers detailed coverage of essential marketing concepts. This very affordable bo......more

This book holds the BLUEPRINT for that methodology I’ve used to deliver measurable revenue growth for numerous B2B busin......more

This book consolidates under one roof the latest research investigating the various technological advances and new manag......more

The world that our forefathers knew no longer exists, and the world in which most of us grew up is no longer here either......more

Industrial marketing stands at the crossroads of traditional business-to-business interactions and the rapidly evolving ......more

This book explores how customer service can become the singular competitive differentiator for organizations in the digi......more

This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overvie......more

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address a......more

This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality indus......more

"Unforgettable solves a vexing business problem: how do you tell great stories in a corporate environment? The business ......more

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This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). T......more

Rebel Sales will challenge you to think outside the traditional training and advice you have ever received to create bre......more

Commonsense Loyalty Marketing covers the principles and practices of Loyalty Marketing in a practical and easy-to-digest......more

In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries freq......more

Proposes a theory and case studies on repairing a damaged or threatened image or reputation....more

Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling o......more

Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strateg......more

This text provides a holistic view of equity investing, offering the reader a complete understanding of equity investing......more

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Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Jap......more

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The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more

This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse app......more

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help ......more

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic a......more

Introduction: Delve into the world of beekeeping mastery by following one of the UK’s foremost bee farmers, Paul Horton.......more

This book describes the advantages of a high level of integration between product and sales management. It explains how ......more

Social networks are currently a great medium for interaction between people, this is used in many cases to create groups......more

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to e......more

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their mess......more

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their mess......more

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, bu......more

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO an......more

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO an......more

Unlock the Power: "Email Marketing Success" is your key to unrivaled digital success. In a world dominated by social med......more

One of the tasks of all cultures in the world is the transmission from generation to generation of their knowledge, cust......more

In this study, I examined how frontline employees make sense of a planned organizational change. A majority of the resea......more

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding ......more

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the ......more

How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world......more