Managers and entrepreneurs know they have a great product or service--but they may not know how best to sell it. Useful ......more

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations ......more

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media pr......more

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, w......more

Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today’s e......more

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV adv......more

...more

...more

Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing sn......more

This book covers the intersection of behavior analysis and management, including a comprehensive examination of differen......more

...more

...more

...more

Grow your business by growing your relationships. Nearly all the common advice about growing a business points at gettin......more

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more

An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relations......more

Have you always considered negotiation merely as a means to secure a "yes"? If so, buckle up--Cash Nickerson’s insightfu......more

Comprehensive guide to mastering negotiation, based on 24 years of research The Elements of Negotiation provides readers......more

...more

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more

...more

Research methodology is an integral part of the knowledge generation and dissemination processes. A hypothesis has a sig......more

Consumers prefer businesses that support sustainability, which is no longer a secret. This volume delves into the nuts-a......more

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more

...more

A unique playbook for fighting the flood of disinformation--not by correcting lies but by targeting the businesses that ......more

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in......more

The Vietnamese Economy and the Fourth Industrial Revolution collects scholarship in topics such as marketing, behavioral......more

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing wor......more

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing wor......more

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status q......more

Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasin......more

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of ......more

...more

This book shows how pharmaceutical companies manage to be number one in the minds of their customers with their products......more

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how t......more

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating......more

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

The Hipster Economy analyses the hipster phenomenon to argue that the quest for authenticity has been a driver of Wester......more

In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution to the economic chall......more

In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution to the economic chall......more

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory an......more

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

...more

A fresh look into understanding your prospective customer’s buying decisions to influence them and win more business Bui......more

...more

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality, including ......more

Foregrounding the work professional communicators do to support public health and social missions, this book examines ho......more

Foregrounding the work professional communicators do to support public health and social missions, this book examines ho......more

Step up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very ow......more

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. ......more

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. ......more

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, ......more

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public ......more

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public ......more

Augmented Analytics isn’t just another book on data and analytics; it’s a holistic resource for reimagining the way your......more

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their res......more

Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for......more

This book highlights the technological advances that are transforming the future of digital marketing and covers importa......more

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be......more

The book describes the various areas of digital product management: from vision and strategy development, idea generatio......more

...more

...more

A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled ......more

This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of glob......more

Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. Th......more

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more