Strategic Management for Travel and Tourism

　　Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, ‘speaks the language’ of the Travel and Tourism student.

Among the new features and topics included in this edition are:

　　1.international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines

　　2.user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries

　　3.contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

　　Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.