The Tech Republic
人工智慧大革命 Amazon構築未來生活
Amazon’s Embrace of Future Technology: From Cashierless Stores to Virtual Assistants
DILIP KUMAR, VICE PRESIDENT, AMAZON GO AND AMAZON BOOKS
Welcome. Swipe in here. Amazon Go is the ultimate grab-and-go …
RACHEL CRANE, CNN CORRESPONDENT
Right.
DILIP KUMAR, VICE PRESIDENT, AMAZON GO AND AMAZON BOOKS
… shopping experience.
RACHEL CRANE, CNN CORRESPONDENT
You literally grab it off the shelves and go.
DILIP KUMAR, VICE PRESIDENT, AMAZON GO AND AMAZON BOOKS
You use the app to enter the store. Once you’re in, you can put the phone away. And you shop [in] the rest of the store just like you would [at] any other store—with one key difference: when you’re done, you can just walk out.
RACHEL CRANE, CNN CORRESPONDENT
Nothing is simple about the technology behind this cashierless store. The Amazon Go market uses artificial intelligence to monitor what you’ve reached for on the shelf and to make sure you’re charged for what you walked out with and nothing else.
DILIP KUMAR, VICE PRESIDENT, AMAZON GO AND AMAZON BOOKS
What we had to do unique[ly] in this year’s case was build the sensors, the cameras …
RACHEL CRANE, CNN CORRESPONDENT
All these cameras and sensors above us.
DILIP KUMAR, VICE PRESIDENT, AMAZON GO AND AMAZON BOOKS
The cameras on the ceiling. We had to build a specific machine learning algorithms. The problem that we have to solve in Amazon Go is who took what. When I take this item off the shelf, it’s in my virtual cart. When I put it back, the item goes back. It’s an easy problem to solve when you have a single person in the store, but when there’s [there are] multiple people [and] multi[ple] products [that], if you look around, look very similar to each other, so that’s where the challenge comes in.
RACHEL CRANE, CNN CORRESPONDENT
The Amazon Go store is by no means the only place where Amazon uses AI.
PETER LARSEN, VICE PRESIDENT, DELIVERY TECHNOLOGY, AMAZON LOGISTICS
We’ve got hundreds of teams working on artificial intelligence programs across Amazon. Artificial intelligence, like machine learning, powers the simplicity that we always wanna offer to our customers.
RACHEL CRANE, CNN CORRESPONDENT
Whether it’s fulfilling orders or delivering packages, those teams are working constantly to improve the customers’ experience.
Inside Amazon’s warehouses, AI is hard at work. These are Amazon Robotics’ drive units.
BELINDA WORLEY, SENIOR PRODUCT MANAGER, AMAZON ROBOTICS
Once a customer actually purchases an item—either on their mobile app or on their computer or laptop—the system identifies the pod where the item is actually located in a [the] field, and the bot maps out the most efficient way through [by] using machine learning to get that pod which has that item that that customer purchased to the associate.
RACHEL CRANE, CNN CORRESPONDENT
So, there’s [there are] some people out there that will hear robots, machine learning, AI and think, “Jobs—they’re gonna be gone.”
BELINDA WORLEY, SENIOR PRODUCT MANAGER, AMAZON ROBOTICS
Well [What] we’ve actually determined when we’ve actually deployed our solutions in their fulfillment networks is that we actually are relying a lot more on our associates. We’ve increased their efficiency, and it really gives them the ability to work on different tasks. And we’ve actually grown our associate employments [employment] across the globe to date.
ROHIT PRASAD, VICE PRESIDENT AND HEAD SCIENTIST, ALEXA ARTIFICIAL INTELLIGENCE, AMAZON
Alexa, order dog biscuits.
RACHEL CRANE, CNN CORRESPONDENT
And of course …
ALEXA, VIRTUAL ASSISTANT
One moment.
RACHEL CRANE, CNN CORRESPONDENT
… the AI tool you’re most familiar with …
ALEXA, VIRTUAL ASSISTANT
Here’s what I’ve found.
RACHEL CRANE, CNN CORRESPONDENT
… is always learning new tricks.
ROHIT PRASAD, VICE PRESIDENT AND HEAD SCIENTIST, ALEXA ARTIFICIAL INTELLIGENCE, AMAZON
Achieving what Alexa is right now is [a] super hard challenge. Going from that to the future, I would like Alexa to respond to the … your mood, your sentiment [and] your feelings as expressed in your speech. The one key advantage we have is we now have so much more data. So, is it a big challenge? Yes. Are we up to that challenge? Heck yes.
RACHEL CRANE, CNN CORRESPONDENT
In the evolution of Alexa, is it still in its infancy? Is it a toddler now—or is she a toddler now? An adolescent? Teenager? [She] certainly hasn’t graduated from college.
ROHIT PRASAD, VICE PRESIDENT AND HEAD SCIENTIST, ALEXA ARTIFICIAL INTELLIGENCE, AMAZON
No, AI hasn’t graduated from college overall, right, and I think AI, as a field, is in its infancy. Think of it as a[n] older toddler, you know, who’s going to grow to be an adult that just stuns us with her brilliance—right? [That] is where we are.
Amazon Go暨Amazon Books副總裁 迪利普.庫馬
歡迎。在這裡刷卡進入。Amazon Go是終極的隨拿即走……
CNN特派員 芮秋.奎恩
好。
Amazon Go暨Amazon Books副總裁 迪利普.庫馬
……購物體驗。
CNN特派員 芮秋.奎恩
你真的把商品從貨架拿下來就走了耶。
Amazon Go暨Amazon Books副總裁 迪利普.庫馬
你用應用程式進入商店。進去之後就可以把手機收起來了。然後你就像在所有其他商店購物那樣──但有一項關鍵差異:你買完之後可以直接走出去。
CNN特派員 芮秋.奎恩
這間無收銀員商店背後的科技一點都不簡單。Amazon Go超市利用人工智慧監測你在貨架上拿取的東西,並且確保你被收取走出去時所拿取商品的費用,不會超收。
Amazon Go暨Amazon Books副總裁 迪利普.庫馬
這裡的情況是,我們必須特別加裝感應器、攝影機……
CNN特派員 芮秋.奎恩
我們頭上這所有的攝影機和感應器。
Amazon Go暨Amazon Books副總裁 迪利普.庫馬
天花板上的攝影機。我們必須設計特定的機器學習演算法。在Amazon Go裡,我們必須解決的問題是什麼人拿了什麼東西。我從貨架上拿走這件商品之後,它就會進到我的虛擬購物車。我如果把它放回去,這件商品就會移出購物車。店裡如果只有一個人,這個問題還容易解決,可是人多、商品也多的時候,你如果環顧四周,他們看起來都很像,那就是挑戰所在。
CNN特派員 芮秋.奎恩
Amazon Go商店肯定不是Amazon 唯一使用人工智慧的地方。
Amazon Logistics遞送科技部副總裁 彼得.拉森
Amazon 上上下下有好幾百個團隊在設計人工智慧程式。像是機器學習等等的人工智慧是我們向來想提供給顧客的便利性背後的驅動力。
CNN特派員 芮秋.奎恩
不論是訂單撿貨還是遞送包裹,那些團隊都持續致力於改善顧客體驗。
在Amazon 的倉儲裡,人工智慧正忙個不停。這些是Amazon Robotics公司的移動裝置。
Amazon Robotics公司資深產品經理 貝琳達.沃利
顧客一旦確實購買了一件商品──不管是用他們的手機應用程式還是用電腦或筆電──系統就會辨識出那件商品實際在倉儲裡所在的貨艙,然後機器人就會透過使用機器學習來規畫出最有效率的路線,把裝有該顧客購買的那件商品的貨艙運交給我們的同仁。
CNN特派員 芮秋.奎恩
有些人聽到機器人、機器學習、人工智慧,就會想到「工作──工作機會將會消失。」
Amazon Robotics公司資深產品經理 貝琳達.沃利
當我們實際將解決方案運用在撿貨網絡中時,其實我們發現我們更加仰賴我們的同仁了。我們提高了他們的效率,而這讓他們能夠執行不同的任務。到目前為止,我們在全球各地雇用的同仁數量其實增加了。
Amazon 艾麗莎人工智慧部副總裁暨首席科學家 羅希特.普拉薩德
艾麗莎,訂購狗餅乾。
CNN特派員 芮秋.奎恩
當然……
虛擬助理 艾麗莎
請稍候。
CNN特派員 芮秋.奎恩
……各位最熟悉的人工智慧工具……
虛擬助理 艾麗莎
我搜尋到的結果如下。
CNN特派員 芮秋.奎恩
……總是不斷在學習新把戲。
Amazon 艾麗莎人工智慧部副總裁暨首席科學家 羅希特.普拉薩德
達到艾麗莎目前的成就是一項非常困難的挑戰。從現況展望未來,我希望艾麗莎能夠回應……你話中所表現出來的心情、情緒以及感受。我們擁有的一項關鍵優勢,就是我們現在擁有如此之多的數據。那麼,這是一項重大挑戰嗎?是。我們有能力因應那項挑戰嗎?絕對有。
CNN特派員 芮秋.奎恩
在艾麗莎的演進過程中,它現在還處於嬰兒時期嗎?它現在是個幼兒──還是說她現在是個幼兒了嗎?青春期?青少年?她肯定還沒大學畢業吧。
Amazon 艾麗莎人工智慧部副總裁暨首席科學家 羅希特.普拉薩德
對,整體看來,人工智慧還沒大學畢業,而且我認為人工智慧這個領域的發展仍處於嬰兒期。可以把它想像成一個稍微大一點的幼兒,它將會長大成人,並以其聰明才智讓我們刮目相看──對吧?那就是我們的現況。