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Successful sellers don’t pitch their product; they help buyers make purchase decisions. In an age of rapid change, B2B p......more
Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restauran......more
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How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
A feminist romp through pop culture that illuminates how women impact and shape the economy. Taylor Swift and Beyoncé ar......more
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If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more
The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to maste......more
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
Who is the most important employee in a company? The CEO? The CFO? No. The most important employee is the customer servi......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
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Discover how to maximise customer retention, recurring revenue and growth, build a productive and balanced team and exce......more
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that......more
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that......more
Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated......more
Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market......more
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmen......more
Vocabulary for Sustainable Consumption and Lifestyles: a Language for our Common Future curates a shared vocabulary of c......more
Vocabulary for Sustainable Consumption and Lifestyles: a Language for our Common Future curates a shared vocabulary of c......more
Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products. ......more
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BEHAVIORAL SCIENCE LESSONS FROM THE BEST All marketers aim to learn from the best. But how do you identify the tactics r......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
A leading psychologist and philosopher challenge the shortcomings of rational choice theory--and propose a new framework......more
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the rele......more
This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the l......more
What do you do when a simple sinus infection lasts for three years? For Amy Graves, it marked the beginning of a journey......more
When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--wel......more
Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant’s Guide to the PR a......more
While the hotel and short term rental sectors are growing, there is a technology divide between operators using technolo......more
While the hotel and short term rental sectors are growing, there is a technology divide between operators using technolo......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedo......more
"Everything for the people, everything according to the people!" --Kim Jong Un Under Kim Jong Un, North Korea has undert......more
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leadin......more
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leadin......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
This open access book explores the history of how banks and banking services have become part of everyday life. Taking w......more
This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by dec......more
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This book demonstrates why companies must establish and maintain a new - customer-committed - culture and how this trans......more
Burnout and turnover are at an all-time high. Hospitality pioneer Taylor Scott proves a spirit of generosity is the key ......more
Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over sma......more
Handbook of Operant Behavioral Economics: Demand, Discounting, Methods, and Applications delves into the rapidly evolvin......more
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Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by mac......more
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have ......more
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Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive und......more
AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offl......more
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offl......more
By attracting young people, travel brands and destinations can create a lifetime of value, with young people often stayi......more
By attracting young people, travel brands and destinations can create a lifetime of value, with young people often stayi......more
Is your organization planning to adopt automation in the near future? This concise yet comprehensive guide shows develop......more
1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, age......more
Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more
How did industrialization drive the development of consumer rights and protections in the USA? How have these laws defen......more
Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy cre......more
This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. Wit......more
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The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impact......more
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impact......more
"Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experien......more
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This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ow......more
Biology Bias gives a comprehensive understanding of the biological and psychological factors that influence our choices ......more
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