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Successful sellers don’t pitch their product; they help buyers make purchase decisions. In an age of rapid change, B2B p......more
Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restauran......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
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If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to maste......more
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable......more
Who is the most important employee in a company? The CEO? The CFO? No. The most important employee is the customer servi......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
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Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated......more
Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market......more
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Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products. ......more
BEHAVIORAL SCIENCE LESSONS FROM THE BEST All marketers aim to learn from the best. But how do you identify the tactics r......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--wel......more
A leading psychologist and philosopher challenge the shortcomings of rational choice theory--and propose a new framework......more
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the rele......more
Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more
What do you do when a simple sinus infection lasts for three years? For Amy Graves, it marked the beginning of a journey......more
Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant’s Guide to the PR a......more
While the hotel and short term rental sectors are growing, there is a technology divide between operators using technolo......more
While the hotel and short term rental sectors are growing, there is a technology divide between operators using technolo......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
"Everything for the people, everything according to the people!" --Kim Jong Un Under Kim Jong Un, North Korea has undert......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leadin......more
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leadin......more
This book demonstrates why companies must establish and maintain a new - customer-committed - culture and how this trans......more
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This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by dec......more
Burnout and turnover are at an all-time high. Hospitality pioneer Taylor Scott proves a spirit of generosity is the key ......more
Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over sma......more
Handbook of Operant Behavioral Economics: Demand, Discounting, Methods, and Applications delves into the rapidly evolvin......more
Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by mac......more
This open access book explores the history of how banks and banking services have become part of everyday life. Taking w......more
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Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive und......more
AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate......more
Is your organization planning to adopt automation in the near future? This concise yet comprehensive guide shows develop......more
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offl......more
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offl......more
By attracting young people, travel brands and destinations can create a lifetime of value, with young people often stayi......more
By attracting young people, travel brands and destinations can create a lifetime of value, with young people often stayi......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
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1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, age......more
Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in......more
How did industrialization drive the development of consumer rights and protections in the USA? How have these laws defen......more
Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy cre......more
The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensional......more
This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. Wit......more
The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital own......more
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring h......more
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring h......more
"Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experien......more
A clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong ......more
In the rapidly evolving world of business, technology isn’t just an asset--it’s the driving force behind innovation and ......more
In the fast-paced world of digitalization, understanding customers has never been more critical--or more challenging. Ma......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuit......more
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuit......more
Do you have ambitious B2B sales goals, but your strategy isn’t delivering? Are you hustling every day, but your sales pi......more
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, ......more
Whatever you’re doing, you are selling something. You could be selling yourself, your company, your product or service, ......more
"Tell me what you eat, I’ll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is m......more
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationsh......more
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