Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands c......more

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restauran......more

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Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy......more

Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy......more

Eating and drinking, including the provision of food and the consumption of food, is the biggest industry in the world, ......more

Reimagine physical retail as a strategic growth driver in a digital-first world. Culture Stores provides a proven framew......more

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world? AI S......more

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world? AI S......more

While all companies want to be a customer-centric business, many organizations fall short when it comes to actually deli......more

A SHORT COURSE IN CUSTOMER CARE BASICS. 7 Lessons in Customer Care is a quick course in looking after people, giving you......more

The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the "four Ps......more

In our hyper-connected world where every interaction generates valuable data, artificial intelligence (AI) is having a p......more

In our hyper-connected world where every interaction generates valuable data, artificial intelligence (AI) is having a p......more

Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies offers a compr......more

This book explores how businesses can harness the power of Industry 4.0 technologies--AI, IoT, blockchain, and big data-......more

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In Experience Is Everything, award-winning CX strategist Jeannie Walters shows leaders at every level how to transform e......more

This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces......more

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of......more

Today’s design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to......more

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Mar......more

Marketers are operating in an increasingly competitive environment, so it’s more important than ever to know all the tip......more

Marketers are operating in an increasingly competitive environment, so it’s more important than ever to know all the tip......more

This is the textbook for understanding fashion marketing in a global, digital and sustainable era. How can marketers nav......more

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by ......more

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by ......more

Why, despite decades of warnings and solutions, does unsustainable consumption still persist? What keeps societies locke......more

Why, despite decades of warnings and solutions, does unsustainable consumption still persist? What keeps societies locke......more

While technological innovation has long reshaped artistic and cultural practices, the rise of generative AI (Gen AI) rep......more

The Business of Vegan Luxury is the first in-depth, holistic examination of the vegan movement within the luxury industr......more

Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a compr......more

This book reimagines what it means to craft a self in contemporary life. Russ Belk’s classic work on the extended self w......more

Examines the evolving landscape of data privacy and ethics, arguing that businesses can build trust and drive growth by ......more

This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustai......more

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This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applicat......more

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applicat......more

The definitive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing......more

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environmen......more

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environmen......more

In an era where traditional marketing techniques are losing their effectiveness, businesses must embrace innovative and ......more

Who Speaks for the Customer uniquely focuses on raising the customers voice to the strategic level by linking the custom......more

Who Speaks for the Customer uniquely focuses on raising the customers voice to the strategic level by linking the custom......more

This book brings together a set of contributions through which it is possible to understand the recent evolution and the......more

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers ......more

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers ......more

In today’s hyper-competitive marketplace, average service is invisible--and bad service goes viral. The only path to las......more

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more

A feminist romp through pop culture that illuminates how women influence and shape the economy. Taylor Swift isn’t just ......more

This book consolidates and documents the influence of Western consumerism on Eastern culture and values. This book provi......more

"This is a blueprint for CEOs, CCOs, and anyone in leadership or management to crack the code of organizational performa......more

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In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab ......more

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab ......more

In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands a......more

What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a......more

What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decision......more

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and re......more

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and re......more

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which ae......more

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more

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Why We Love to Tour: Gazing from the Serious Leisure Perspective offers a fresh and nuanced exploration of tourism, dist......more

The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted......more

There is no such thing as a "cheap study" - only expensive mistakes. In an era where the beauty industry values speed an......more

The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to hel......more

A powerful and original new take on business strategy--with the customer at the center of it--designed to generate endur......more

The essential introduction to HR practice for CIPD Foundation learners and early-career professionals. How can new HR pr......more

The essential introduction to HR practice for CIPD Foundation learners and early-career professionals. How can new HR pr......more