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As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and......more
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The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more
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The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more
Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more
The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more
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Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more
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It is now recognised that many governance problems in which global business has been implicated have arisen because of g......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
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In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more
Whether you’re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account......more
Whether you’re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account......more
The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more
Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more
"An immense scholarly feat."-New Yorker * "[A] scorching indictment of free market fundamentalism . . . and how we can c......more
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Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more
What is the secret to success? Expressing your unique, individual value with fearless authenticity. How we communicate--......more
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more
Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without ......more
Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without ......more
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them......more
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them......more
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We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outc......more
Trying to win the internet is a gloriously inefficient way to build a business. Forget becoming an influencer. Just beca......more
From the world’s leading expert on negotiation, an essential guide to negotiating in any situation--whether over Zoom, a......more
Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the d......more
A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more
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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more
With more people involved in B2B buying decisions and deals becoming more complex than ever, it’s imperative to properly......more
With more people involved in B2B buying decisions and deals becoming more complex than ever, it’s imperative to properly......more
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more
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In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored spe......more
In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste--in te......more
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This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasiv......more
The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entr......more
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create va......more
To be American is to hoard, to collect. But what if that wasn’t a bad thing? Emily Mester’s American Bulk asks readers t......more
Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more
Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more
In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more
In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more
Based on 20 years of sales experience, Experiment, Build, Scale is the go-to-market field guide for startup founders. St......more
It’s time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value sel......more
From the former Chief of the FBI Counterintelligence Behavioral Analysis Program comes an authoritative guide on how to ......more
Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more
Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more
Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more
Revolutionize the way your firm interacts with its customers The Customer Excellence Enterprise: A Playbook for Creating......more
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies fo......more
In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller......more
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in......more
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relatio......more
The story of the man behind some of the world’s biggest chocolate empires. Chocolate Covered Money is for anyone who eat......more
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational re......more
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational re......more
"Winston tastes good like a cigarette should" and "You’ll wonder where the yellow went when you brush your teeth with Pe......more
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