The Strategic Marketer’s Toolkit: 8 Skills for Modern Marketing Strategy

Develop the strategic marketing skills that accelerate career growth and business impact.

The Strategic Marketer’s Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making and build organizational credibility.

Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies including Stanley Black & Decker, Nestlé, Capital One and Atlassian, it shows how to apply strategic principles that drive both professional and commercial advancement.

You’ll learn how to:
- Develop strategic thinking and communicate effectively with senior stakeholders
- Apply proven frameworks to align marketing with business strategy and KPIs
- Implement systems for collaboration, influence and decision-making across functions
- Optimize measurement to demonstrate marketing’s impact and credibility
- Build the confidence, clarity and leadership mindset needed for long-term success

Combining insight, structure and real-world application, The Strategic Marketer’s Toolkit equips ambitious professionals to step up, deliver results and position themselves as trusted strategic leaders within their organization.

Themes include: marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration

Ana Mourão is Global Customer CRM Senior Manager and CDP Advisor at Stanley Black & Decker, directing customer data strategy. With over 15 years in marketing technology at Fortune 500 companies including 3M, Charles Schwab and Starwood Hotels, she has driven digital transformation and unified millions of customer profiles with measurable business impact. Ana Mourão contributes to martech.org, serves on the ANA Martech Committee and has received multiple industry awards including Stanley Black & Decker Global Excellence Awards. She is based in Miami, USA.