The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Trave......more

For Introduction to Hospitality courses Empower tomorrow’s hospitality leaders with a visually appealing, easy, and en......more

這是一本目前最詳細、最全面記錄黃新波在香港，甚至更久遠年代的藝術活動與生活的書。字裡行間，呈現一個生龍活虎、熱愛生活、熱愛人間的藝術家和作家，雖然生活拮据艱難，然而香港的自由創作環境，卻給了...more

國家公園超凡的自然之美、多樣的動植物生態與豐富的人文史蹟，提供保育、遊憩與教育場所，已是許多人心中的聖境，每天在世界各個角落無私的迎接千千萬萬準備接受身、心靈洗滌的眾生，國家公園不但是美國最...more

Tourism is increasingly widespread and complex, and sophisticated and adaptive management is therefore required to reali......more

Students studying tourism are required to undertake a study in research techniques and methodologies as part of their to......more

Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for re......more

參考國內外最新休閒和休閒管理理論與實務的資訊，作為各章撰寫的基礎，增益著作的價值性、可讀性，與可應用性。 「休閒的未來展望」一章，主要從休閒專業觀點論述休閒專業體系建構要素，除了有助於國內...more

For students and practicing professionals in hospitality, travel and tourism as well as specialized paralegal work, Hote......more

Informed tourism policies and plans require a critical appreciation of the historically complex and dynamic contexts in ......more

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors inclu......more

Ecotourism, second edition has been thoroughly revised to reflect contemporary developments in ecotourism. Building on t......more

How to plan and execute memorable meetings and exhibitions Helpful strategies and tools for success in the internation......more

The Eighth Edition of this classic textbook continues to provide a detailed overview of the history, developments, and c......more

Travel Perspectives: A Guide to Becoming a Travel Professional, 4th edition, is a book designed to address the challenge......more

Tourism Management 3nd Edtion introduces students to the complexities of the tourism system so that they will be better ......more

This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and ......more

在原住民55個鄉(鎮、市)(三十個山地鄉及二十五個住有平地原住民之平地鄉)地區，約有104個天然溫泉露出(台灣地區約有135處自然溫泉),如果合理的開發利用，可以發展成為原住民部落最重要的在地產業。...more

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concept......more

最新版的「節慶與活動管理」是全澳洲第一本相關主題的正式教科書。無論是相關領域的學生，或者是對此主題有興趣的讀者，還是正從事實務工作的人士，「節慶與活動管理」都可提供寶貴的經驗，由淺入深引領本...more

Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider’s v......more

This comprehensive text addresses all three levels of leisure programming: direct service delivery, program planning, an......more

With a user-friendly structure and style, the text is an ideal introduction to the fundamental issues involved - perfect......more

Undergraduate and postgraduate students of Leisure and Tourism and industry professionals. This book aims to develop a......more

Applications in Recreation and Leisure is a contemporary examination of today s leisure issues from philosophical, psych......more

The first complete guide to launching a highly visible event marketing campaign Practical strategies and resources for......more

The complete guide to event risk management, safety, and security Practical strategies and resources for any size even......more

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings th......more

For readers seeking adventure in the field of tourism, Conducting Tours offers essential, contemporary guidance needed......more

This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach......more

The travel industry third edition what makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), Jam......more

This text examines the economics of the travel and tourism sector and identifies the special factors within tourism whic......more